It’s no secret that online delivery operations for restaurants have been high on the hospo agenda this year. Restrictions and the proliferation of ordering apps in 2020 has accelerated customer adoption and demand has been met with a wealth of choice.
This has obviously become a hugely important revenue stream for hospitality in trying times, growing significant amounts this year with revenue growth projected to continue at 12.1%* into 2021.
But revenue growth for the industry doesn’t always translate to profits and margins for merchants. Whilst lots of restaurants have jumped onto delivery platforms to open up a new revenue stream, there’s still a lot of cash left on the table if operations aren’t optimised and it can quickly become overwhelming for owners.
However, having seen some awesome Doshii clients really get to grips with online ordering and delivery we’ve been able to identify some of the best tactics for keeping things simple, streamlined and profitable. Here’s a few of our favourites.
Get to know your timings
Timing is everything in this game. Not only do you need to have a clear gage on how long it takes to prepare an order, but also how long it will typically take to deliver. This second component is essential because there’s no point having an item on the menu if the delivery time-frame will be a hindrance to the quality of the dish. Wherever the customer is, at home or in a venue, you want them to taste the best of your restaurant so make sure you set your delivery radius smartly.
Set up your kitchen for success
It might sound simple, but with most kitchens being designed and set up for serving in-venue customers it’s worth taking that principle and applying it to delivery operations – i.e. redesign part of your kitchen set up and workflow to support this new line of business. Make sure your prep, packaging and dispatch is optimised and consider hiring specific team members for delivery only. What can feel like an investment now will likely translate to long-term efficiency gains.
Data led menu optimisation
With everything being digital, make sure you can easily track the trends. Being able to analyse both what your customers are ordering and when they are ordering it across multiple ordering apps can be a huge advantage for menu optimisation and stock logistics. Apps like TabSquare can even personalise menus to customer preferences. This analysis can take time but when you use an integration like Doshii you can ensure that all the key data can be centralised into one dashboard via your PoS. This simple connection can save you hours of analysis paralysis meaning you can make better strategic decisions, and faster, when it comes to your restaurant delivery operations…
Delivery route optimisation
Lastly, make sure you’ve considered whether you’re going to leverage the big power app’s delivery operations or build your own last-mile delivery team. Doshii has some incredible apps like Yello and iHound in the Doshii app marketplace that can help you assign orders and manage a fleet of drivers. Through the Doshii integration, all of the critical data can again be centralised, meaning you can optimise over time.
Ultimately, as a restaurant owner, you’ve got to work out what’s best for you and your business, but online ordering and delivery isn’t going away, so focusing on ways to optimise is critical to driving better profits.
If you want to chat to the Doshii team about the right delivery operations strategy and solutions for your restaurant, reach out to us at firstname.lastname@example.org.