We’ve all heard – and probably experienced – how restaurants increase the tempo of their music to increase their table turnover rate, or encourage lingering patrons or shoppers to move on at the end of a long day. That used to be the extent of the science behind music in the hospitality and retail industries.
This unsophisticated approach is no longer. Now, artificial intelligence (AI) plays a key role in generating commercial music playlists that create the right atmosphere for customers and enhance their experience. At the same time, it also strengthens a brand’s identity and lifts staff engagement.
Australian tech company Qsic has teamed up with Doshii to deliver a perfect in-store or in-venue sound experience. Qsic pairs in-depth musical knowledge with AI-curated business data to deliver soundtracks which enhance sales, encourage repeat business, improve customer satisfaction and boost the bottom line.
Doshii’s API, which connects Apps with POS in real-time, supports Qsic’s ethos of making life easier for clients using state-of-the-art technology. Via the Doshii integration, clients can connect with any digital service, whether customer loyalty, CRM, BI, POS and more. They can harness Qsic’s smart music platform from all the most popular players.
And with real-time integration to a central management console HQ, the pressure is taken off staff to monitor and control the background music. This frees them up to focus on their customers or patrons.
Qsic Founder and CEO, Matt Elsley, explains that business environments change constantly, as customers come and go. This affects ambient sounds and the in-store or in-venue environment.
“Qsic’s industry-leading artificial intelligence (AI) solution – called AVA – learns, predicts and adapts to these conditions to positively impact sales. AVA intelligently gathers and analyses data, then uses AI algorithms to tap into the music that best engages customers,” he explains.
Doshii GM, Greg Williams, is excited to be partnering with Qsic using this cutting-edge technology. “Surveys show that if customers like the music that’s playing in a public area, four out of 10 of them are likely to stay longer. Music is particularly important to the younger generation – they’re the ones with the purchasing power of tomorrow.”
“Qsic’s technology turns background music into a high-performing sales platform, driving repeat business and increasing sales,” Greg adds. “It also enhances the experience for retail customers and diners. We’re pleased to have them join our large and growing stable of integrations and look forward to seeing how we can work together to develop the use of music in hospitality and retail.”
Qsic’s platform offers these key benefits and features:
- Multiple locations and devices. Qsic can be played through iOS devices, desktop computer, Qsic Player or on SONOS. All players can be controlled from the central management console HQ, allowing easy control over devices deployed in stores and venues.
- Hands-on, or AI-driven. Managers and staff can select playlists and tracks, or let Qsic’s curated playlists and smart algorithms deliver on-brand music.
- Autonomous volume control. Patented AVA technology listens to the environment to fine tune the sound from each individual speaker.
- Offline mode. If the internet connection is lost, the system seamlessly switches to offline mode. Pre-curated offline playlists kick in to keep music playing while the connection is restored.
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To contact Qsic, email firstname.lastname@example.org, ring 1300 113 279, or visit www.getqsic.com