How In-Venue Ordering Is Changing The Hospitality Industry
The Waiters And Customers Love The Convenience
Like any industry that has been disrupted by technology in the last decade, the hospitality industry is embracing the benefits that come with digital change. Being able to pre-order or view a venues’ menu digitally before arriving can greatly assist the incoming guest who is time-poor and convenience-driven.
There are also direct advantages for venues by meeting their guests’ expectations such as speeding up their own order processing, integrating between the point of sale (POS) and kitchen, bar and service areas can streamline the operational flow of the venue, saving on foot traffic and double entry of orders. Venue management can gain better real-time reporting insights, better control over their inventory, human capital, shift rostering and less time spent being reactive but becoming proactive.
From Menu Management To Staff Onboarding – There’s an App For That!
Connectivity is the secret to securely managing all aspects of hospitality. Gone are the days of a paper stock sheet or clock-in card for wait staff to sign in on. Today the inventory is decremented upon use, facial recognition software installed on the employee’s phone or venue’s tablet logs them in and automatically works out their contribution or cost to revenue in real-time. Notifications can be sent to let the manager know that a staff member did not arrive for their shift or if there is an oversupply of staff at a particular time based on a trend.
Payments can be taken from digital wallets directly to the venues POS without patrons having to leave the table or wait at the register. Staff are freed up to do what they do best – providing great service to the customers. Customers can access the venue’s reservations portal, decide to dine in or order a takeaway. Venues can choose to deliver the order via a number of delivery partners and not have to worry about the laborious task of reconciling at the end of the month. Using AI and the venues’ own POS data in real-time it can be determined which food delivery provider is providing the most value and revenue to the venue.
Bring Your Customers Back – With Social Proof and Loyalty Programs
The improved venue experience can lead to patrons joining the venue’s digital loyalty program, which is a cost-effective tool for running promotions, special offers and retargeting former patrons when they are in the local area. Also, gift cards can be digitally redeemed at the venue and ensure that returning customers can promote the venue to their friends – communicating with a reward is a great way to drum up business.
Doshii curates a marketplace of Apps and web-platforms that makes running a modern hospitality business as easy as 1-2-3. The Doshii platform is able to connect Apps seamlessly and securely to the venues’ POS solution and there is no need for additional hardware or training.
The Doshii Marketplace Apps are growing:
Pick Up and Delivery