Mulita BBQ discovers a whole new customer base with Doshii

Tim runs Mulita BBQ, a small restaurant based in Geelong that specialises in American BBQ. It’s a time-consuming cuisine. Some dishes require up to 12 hours of smoking before they’re ready to eat. So Tim is always on the lookout for new ways to simplify his workday.

Before COVID-19, Tim mainly focused on servicing big sporting events and music festivals with food trucks, as well as dine-in customers at Mulita BBQ’s bricks and mortar restaurant.

“Pre-lockdown we didn’t do takeaway at all because the restaurant was so busy. But since COVID-19 started, we discovered two new markets, one of them being online customers.”

The problem was that Tim wasn’t able to keep up with demand: “We simply couldn’t sustain the extra staff, especially because of the pressures of the pandemic.”

That’s when he decided to enlist the help of Doshii. As Tim explains, “Doshii allows us to run a very busy service with only two people, rather than needing a third person.” 

Doshii helped Tim connect Deliveroo and FROLO, via his existing POS, Square, so online orders could be sent directly to his kitchen staff — no manual oversight or re-entering of orders needed. And now Mulita BBQ processes anywhere between 30 and 40 takeaway orders on a busy night, which simply would not have been possible 10 weeks ago before Tim connected with Doshii.

“Harnessing technology like Doshii allows us to focus on what we’re actually good at without being distracted by apps and all their 1s and 0s,” Tim says. And by connecting with Doshii, Tim has been able to focus more effort on connecting with his customers.

“The positive feedback, whether in person or via reviews or messages, to all the hard work we put in to be able to make our food — which is very time consuming to do, American BBQ — really makes it all worth it. People who enjoy what we do so much that they have standing orders even during the pandemic, every Thursday or Friday or Saturday, have been the best part of running our business.”

Find out how Doshii could simplify your connected world here.

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