Tech integration is key for hospitality beyond the pandemic

Chief commercial officer Josh Franklin explains how integration will continue to assist the hospitality industry beyond the pandemic. This interview was originally written and published by QSR Media.

The food delivery boom, furthered by the pandemic, resulted in a multitude of platforms of apps that customers can use to get their orders.

Cloud platform Doshii looks to help chains focus on kitchen efficiency by syncing such information platforms and apps into partnered POS systems. This, according to them, results in operational efficiency, reducing labour cost involved with rekeying orders, and minimising mistakes that lead to product wastage and unhappy customers.

Speaking to QSR Media, chief commercial Officer Josh Franklin explained how integration will continue to assist the hospitality industry beyond the pandemic.

QSR Media: The pandemic delivery boom made a case for businesses to streamline how they handle third-party ordering apps. How are chains utilising the synced insights and data from Doshii?

Franklin: With Doshii, chains are able to clearly understand which channels are driving the most revenue and profitability to them, for example in-venue ordering habits versus pick-up or kiosk and device orders. They can then optimise those channels’ offerings.

They can also look at less successful channels and assess how their results can be improved. They can see what is selling best and when, and look at modifying the menu accordingly or instigating other sales and promotional activity. Doshii also provides unique and tailored insights for each store. This means that menus and channels can be optimised, to ensure sales are being maximised for each location.

Doshii has a full menu management system to allow operators to manage their menus from a central platform. All styles of operator will benefit from less time managing menus across multiple apps. They’ll also be able to avoid costs incurred through rekeying orders into the POS, and removes human error associated with missed or incorrectly rekeyed orders. Ultimately it will improve revenue, reduce operational costs and increase efficiency.

What has the delivery data been telling you about QSR customers?

Our experiences from the past 12 months have shown that ordering from apps – in venue, at home or on the road – is surging; customers spend up to 30 per cent more when they order from their devices.

Another trend we’ve seen emerge is that once consumers have ordered from their device the first time, they are far more likely to want to do it again.

Some areas of the Australian hospitality industry, including on-site dining, were badly hit during the pandemic. As a result, we’ve seen venues looking for unique ways to offer delivery, pick-up and app-based ordering to attract and retain customers.

Food delivery services thrived through the lockdown. There was a massive demand from customers wanting to pay for their meals with credit cards or some form of mobile or contactless payment. We also found customers preferred to order from a digital menu on their phones, even if they chose to collect the order themselves. This was, in part, due to adhering to COVID-safe rules, but this type of mobile ordering and payment preference hasn’t changed, even with the easing of restrictions.

What’s your take on what’s now happening in the industry? Any predictions on where it will go?

As restrictions ease considerably across Australia, we’ll continue to see a strong demand for food delivery services among consumers. We believe that in-venue digital ordering, while in its infancy here in Australia, will be a trend that will continue to gain popularity over time.

We’ll also see new apps in the marketplace that will harness artificial intelligence capabilities, making them more intuitive. They’ll offer consumers greater customisation and preferences in their choice of menu options and ‘healthy’ food items.

How has take-up differed between chain stores and smaller independent businesses?

It’s been rewarding to see the benefits for both styles of business. Many of the smaller, independent outlets and businesses have needed Doshii simply to be able to operate efficiently and to ‘tech up’. We’ve helped hamburger stores, for example, that may have previously been predominantly cash businesses with no delivery partners be able to quickly open up these new channels, streamline their business, and keep them focussed on making and serving good food.

We’ve helped franchised stores tap into their unique markets in a way that wasn’t previously possible. While they have the advantage of having processes and procedures in place, they’ve managed to save money, time and effort with our data insights that lead to less wastage and the ability to maximise and tailor their offering across their different channels. Integration means running business smarter and gives operators the opportunity to capitalise on accurate and insightful data.

What does this mean for consumers?

Happier customers lead to a more vibrant hospitality industry. We think giving customers more of what they want, streamlining the ordering process and minimising any opportunity for order errors will provide a more fulfilling experience all ‘round. In turn that will lead to return business and glowing reviews and ratings for the venue operator. It’s a win-win for everyone involved.

End.

Hospitality can bank on Doshii success

Doshii is helping hospitality venues revolutionise their operating systems is generating big interest of its own after being added to the Commonwealth Bank’s venture scaling business ,x15ventures,.

As the fifth venture to join the x15 stable, Doshii is a unique middleware cloud platform for the hospitality sector, helping thousands of venues cut through the app chaos and blitz the surge in mobile ordering brought about by the coronavirus pandemic.

Proud partner, Commonwealth Bank
Proud partner, Commonwealth Bank

Designed specifically for the hospitality industry, Doshii integrates venues’ multitude of food ordering, business management, data and customer loyalty program apps and point of sale (POS) functions into a single system.

Doshii CEO Justin O’Donnell explained that the ‘one-stop-shop’ seamlessly syncs all the information and apps required to efficiently run, oversee and grow restaurant, café and bar businesses.

“During last year’s COVID-19 restrictions there was much commentary about people having Zoom meeting overload, but ask anyone who works in hospitality and they’ll tell you that app overload is an ongoing headache,” O’Donnell said.

“Doshii allows you to access all the apps you need from your POS terminal, with real-time updating, so you always have the information you need without messing around with a mishmash of different systems.

“The feedback from our clients is Doshii reduces labour, improves efficiency and accuracy, and allows them to focus on what they’re actually good at – be it making and serving burgers or mixing cocktails – without distraction or delay.

“Customer service and satisfaction is improved, which generates return business and glowing reviews and ratings.”

 

Justin O’Donnell
Doshii CEO, Justin O’Donnell

x15ventures Managing Director, Toby Norton-Smith, said Doshii was an exciting digital platform with a strong business proposition backed by leading technology.

“When we launched x15ventures last year, our mission was to bring new solutions to market that empower customers as never before and Doshii allows us to do just that. 

“Doshii will allow hospitality businesses to streamline and digitise multiple, cumbersome tasks that have, for many of our customers, been done manually until now,” Mr Norton-Smith said.

Mr O’Donnell said COVID-19 lockdown saw an astronomical 220% spike in food ordering and delivery throughout Australia, with 95% of customers paying via credit card or another form of mobile payment.

“As restrictions have eased, uptake of in-venue digital ordering and delivery continues to rise; Doshii allows businesses to harness this opportunity by allowing them to focus on what they do best – deliver great food, drink and service to all their customers,” he said.

Mr O’Donnell said being chosen by the Commonwealth Bank to be its fifth business acquisition under its venture scaling business was a huge endorsement of Doshii’s offering to the hospitality and small business industry.

“It’s great validation to the industry that we have gained the faith and financial backing of Australia’s leading bank, which sees Doshii as the market leader in this space to help streamline, digitise and improve hospitality businesses.” 

Technology Hospitality Trends Beyond 2020

The hospitality industry has seen many new technological advancements in recent years, some have become widely adopted, while some are only beginning to scratch the surface. 

Using a mobile device to find a venue, check out the opening times, make a reservation, order-in or order out using a delivery service has become second nature to tech-savy patrons. Now payments can be taken seamlessly from a mobile wallet, credit card or stored securely on file helping businesses meet their customer expectations, delighting them into becoming repeat customers.

As smartphones become more capable, software more innovative, and systems increasingly more automated, greater opportunities exist to implement useful Apps and Point of Sale solutions.  

Payment Technology

Point of Sale Payment Doshii

Today guests are paying for their meals in more ways than ever. One advancement has been the growth of contactless payments, specifically through mobile wallet Apps. In 2020, venues will be looking to upgrade their payment technology to accept payments through EMV contactless-enabled terminals and near field communication (NFC) too. Being able to split bills, prepay, earn loyalty points and reduce the amount of time and effort payment takes staff and guest ensures that their involvement is less transactional and more focused on their experience. Being able to track guests behaviour from booking to plate to payment brings insights to the business on a granular level and can lead to identifying trends that may bring more revenue opportunities.

What can venues do to prepare for this trend?

– Check to see if your POS is able to process the payments on the platforms your customers request.

– See if your hardware is compatible with upgrading to accepting mobile payments.

Automated Services

Tabsquare kiosk Doshii Payment API

Kiosks, Ipads, Self-service terminals are sprouting up everywhere. Kiosks are especially being broadly adopted in QSR venues where staff overheads and labour costs are high.

Recently Strike Bowling installed kiosks (connected to directly to their POS via Doshii) at selected ten pin bowling lanes and saw a 40% increase in food and beverage sales. It has been noted that digitally placed orders have a higher spend than traditionally captured orders. 

Festivals and food markets are also adopting self-service Apps where orders can be placed directly via the customer’s mobile device. Once the order is ready customers are then alerted to go collect their order. No disruption or queuing and missing the party – just convenience at the tap of a screen.

What can venues do to prepare for this trend?

Check out what Apps and web-platforms your competition are offering to attract and retain their customers.

– If you do have an online bookings system, is there a way that you can give your customers more control over what they can book online? I.e. can they add inventory and catering items to their booking? Or make payments online?

An Online Presence

POS API Doshii

Word of mouth is essential to the hospitality industry, which is why tools help to gain a better understanding of the market and help drive the venues messaging on an ongoing basis. While social media has been around for many years now, the expectation in 2020 is that hospitality industry will continue to focus on making better use of the online tools available, with the goal of providing a more positive guest experience overall.

Negative reviews and low rankings can indicate that there is a greater problem than just unhappy customers. The key to being good at social media is being consistent. If your perfect guest is a millennial who is following a movement, is hyper-connected to trends and wants to find their perfect place for them, then it’s up to you to market on the platforms which they are present – social media.

Doshii customer Ziggys Eatery in Melbourne is a perfect example of how a perfect Instagram feed promotes their brand, their food and their venue.

Order Up! Doshii Delivery API Ziggys Eatery Melbourne
Ziggys Melbourne Eatery Doshii Orderup! Delivery

What can venues do to prepare for this trend?

Establish which platforms your business aligns most strongly with your guests demographic.

Have a style guide /template for posts to look like so your brand is seen as consistent and polished.

Be consistent – post at times and days when your audience is online and attentive to your message.

Growth of Software Integrations

Doshii Payment Venue API

With Point of Sale being the heart of every hospitality business, it is imperative to tie it in with other modern applications such as delivery services and customer loyalty programs. By ensuring your POS can connect directly with a different service provider means you remove from your venue the repetitive reconciliation tasks, the need to manually re-enter orders into your POS as well centrally manage your menu items and provide real-time data insights.

What can venues do to prepare for this trend?

Check that your POS is able to integrate into other platforms with no additional (costly) development costs.

Ensure that any future upgrades will not affect your POS functionality and there is a clear future product roadmap

Doshii has successfully integrated to more than 30+ Apps and web-platforms and is able to bring together seamlessly venue POS and all the critical business Apps needed to run a modern hospitality operation.

=======================

View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

Learn which Apps can bring your venue more revenue with Doshii – Sign Up For Free Today