5 Signs Your Venue Should Invest in Technology
If you aren’t in touch with the changing landscape of technology in the modern hospitality world, chances are you’re losing opportunities to your competition. Doshii is listing the issues (with corresponding solutions) you might be facing if you haven’t stepped onto the road of digital transformation yet.
If these issues keep appearing at your venue then these are the 5 signs your venue should invest in technology to improve business quickly.
As patrons are becoming increasingly tech-savvy, hospitality technologies remain the new frontier for venues, bars and restaurants.
1. Your venue isn’t known for providing the best guest experiences
If your venue is not providing a seamless guest experience you may not be getting much return patronage. If all a visitor finds is barriers at their cost (time, money and effort) then they will not be coming back, nor recommending you to their friends and family. Being able to make a reservation, order, pay and leave a helpful review from their mobile device may seem like having less person-to-person contact with the customer, but going mobile has been proven to free up staff to provide better service to the guest.
Being able to order In-venue also allows the guest to view the dishes, eliminate ingredients they may not like, apply dietary preferences like vegan or vegetarian and provide feedback directly from their table. Venues can also pair wines to dishes or upsell, cross-sell and promote a dish via this technology directly to their device. When it’s time to depart, guests can split the bill, pay and thank the server on the way out for providing a frictionless, uninterrupted visit.
2. You struggle with everyday operational issues – Every. Day.
Hospitality technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.
Venue management and staff have to deal with multiple issues almost daily, including reservations management, inventory management, table management, staff rosters, front office, point of sale system reconciliation with delivery services, customer loyalty programs, marketing campaigns, back-of-house analytics, and much more. As a result of these complexities, many venues have started adopting digital innovations in order to ensure smoother operational functions.
With the help of digital services, cloud-based web-platforms and Apps, venues are able to put into place a solution that leads to better efficiencies within the enterprise and can especially identify opportunities for streamlining, cross-selling and optimising to maximize revenues.
Technology also helps employees handle all facets of hospitality supervision, including reservation status updates, queuing, and dispensing services. Thanks to digitalization, venue management can easily see real-time data on their bookings, billing and with advances in technology can more easily run food and beverage operations, improve business performance with insightful reporting, and increase overall efficiency and guest satisfaction.
3. Your venue isn’t able to attract a wider audience
Travellers, these days, are using technology to look and book their next trip, entertainment and meal at local venues, pubs, restaurants and hotels. As per Global Digital Travel Sales by eMarketer, “In 2018 digital travel sales worldwide increased by 10.4% to reach $694.41 billion”.
By being easily found and maintaining a steady stream of reservations and enquiries you will be able to grow your guest list with targeted promotions and marketing campaigns. There are many tools that are able to capture your guests’ email addresses and mobile numbers putting you directly in contact with them. There are Apps which can capture traffic when the potential guest is within a certain distance of your venue. Your CRM system will be able to let you know when a guest event is coming up – like a birthday and your venue could invite them in with a proposition or an offer such as a free drink or bonus dessert.
Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.
4. You’re not able to drive a significant amount of direct bookings
No longer is a sign on the street and an “Open” sign on the door enough to bring in guests – most guests now read up to 5 reviews of a restaurant before placing the reservation. Using reservation platforms that flow directly to your point of sale system will help you be able to ascertain exactly where the bulk of your revenue source is derived from.
Having accurate information on your google business listing like venue address, opening times and a direct website URL will help customers find you and make a booking. Reservation platforms like Resi and Frolo can also be utilised to bring more guests to your venue. Social media is a useful tool to reach those audiences which might not have heard of you and the targeting can be very specific and localised.
Using data and analytics tools venues can enhance guest satisfaction by providing a seamless experience. Additionally, these programs have also helped venues closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.
5. You’re not able to maintain a positive online reputation
Being able to refute negative reviews and limit reputation damage is important as you don’t want to become known as “that” venue with “that” incident. Going viral for the wrong reason can be devastating to a venue. Having a procedure in place to monitor and react to negative comments, reviews or complaints quickly and efficiently is a cornerstone to being able to provide good customer service and reduce damage to your venues hard-earned reputation. Customer loyalty programs like Beam Wallet are able to quickly collect and report customer experiences directly to you once a customer has paid. Hospitality venues live and die by reviews and social proof so managing your reputation online is imperative to gaining future business.
Investing in an online reputation management tool is useful for every hospitality business. An efficient rating index tool will take available rating sources from across the web and use an algorithm to aggregate them, thereby providing a dependable and impartial score.
Take your venue from hidden gem to high demand.
All these issues have a solution via the Doshii App Marketplace, by connecting directly to your venues POS you will be able to improve your operational flow and make better decisions based on real-time data. Doshii provides hospitality venues with a wealth of Apps that can assist with reservations, bookings, staff rosters, payments, menu management, in-venue ordering, delivery services, loyalty programs, marketing campaigns, inventory management and analytics.
Learn which Apps can bring you more with Doshii