Optimising delivery operations for restaurants

It’s no secret that online delivery operations for restaurants have been high on the hospo agenda this year. Restrictions and the proliferation of ordering apps in 2020 has accelerated customer adoption and demand has been met with a wealth of choice.

This has obviously become a hugely important revenue stream for hospitality in trying times, growing significant amounts this year with revenue growth projected to continue at 12.1%* into 2021. 

But revenue growth for the industry doesn’t always translate to profits and margins for merchants. Whilst lots of restaurants have jumped onto delivery platforms to open up a new revenue stream, there’s still a lot of cash left on the table if operations aren’t optimised and it can quickly become overwhelming for owners. 

However, having seen some awesome Doshii clients really get to grips with online ordering and delivery we’ve been able to identify some of the best tactics for keeping things simple, streamlined and profitable. Here’s a few of our favourites.

Get to know your timings

Timing is everything in this game. Not only do you need to have a clear gage on how long it takes to prepare an order, but also how long it will typically take to deliver. This second component is essential because there’s no point having an item on the menu if the delivery time-frame will be a hindrance to the quality of the dish. Wherever the customer is, at home or in a venue, you want them to taste the best of your restaurant so make sure you set your delivery radius smartly. 

Set up your kitchen for success

It might sound simple, but with most kitchens being designed and set up for serving in-venue customers it’s worth taking that principle and applying it to delivery operations – i.e. redesign part of your kitchen set up and workflow to support this new line of business. Make sure your prep, packaging and dispatch is optimised and consider hiring specific team members for delivery only. What can feel like an investment now will likely translate to long-term efficiency gains.

Data led menu optimisation

With everything being digital, make sure you can easily track the trends. Being able to analyse both what your customers are ordering and when they are ordering it across multiple ordering apps can be a huge advantage for menu optimisation and stock logistics. Apps like TabSquare can even personalise menus to customer preferences. This analysis can take time but when you use an integration like Doshii you can ensure that all the key data can be centralised into one dashboard via your PoS. This simple connection can save you hours of analysis paralysis meaning you can make better strategic decisions, and faster, when it comes to your restaurant delivery operations… 

Delivery route optimisation

Lastly, make sure you’ve considered whether you’re going to leverage the big power app’s delivery operations or build your own last-mile delivery team. Doshii has some incredible apps like Yello and iHound in the Doshii app marketplace that can help you assign orders and manage a fleet of drivers. Through the Doshii integration, all of the critical data can again be centralised, meaning you can optimise over time.

Ultimately, as a restaurant owner, you’ve got to work out what’s best for you and your business, but online ordering and delivery isn’t going away, so focusing on ways to optimise is critical to driving better profits.

If you want to chat to the Doshii team about the right delivery operations strategy and solutions for your restaurant, reach out to us at hello@doshii.io.

Five tips for setting up a Dark Kitchen

The strange idea of restaurants serving hundreds of meals without tables, chairs or waiters would have been quite a bizarre concept to many of us just a year ago. 

Those in the know will have seen this trend coming as a new development in the future of food for some time, but for any Australian who has suffered long periods of social lockdown in 2020 (that’s certainly you Victorians) and turned to the many ordering apps to get a taste of the restaurants they’ve missed so dearly, the idea will now make sense: dark kitchens.

A ‘dark kitchen’ is a restaurant that only exists digitally, creating meals exclusively for the booming online delivery market. 

For merchants the opportunity with ‘dark kitchens’ is to unlock a new revenue stream, optimise a menu specifically for delivery and ultimately meet customers with new food products in interesting ways via a range of online delivery channels.

Here’s five tips from the Doshii team for setting up a Dark Kitchen: 

1. Location, location, location

One of the biggest attractions of a dark restaurant is that you don’t actually need to rent an expensive building in a premium location. Your location isn’t what’s going to attract customers, just your menu, so choose somewhere that gives you a good reach but ultimately allows you to focus on getting the product right. 

2. Optimise for delivery

Not all great food is delivered equally but this is your chance to create a menu that will travel well. Think about items that can withstand a journey on the back of a motorbike and look into optimised packaging that can keep your tasty deliveries kitchen fresh for as long as possible – ultimately this will be what keeps customers coming back. 

Equally, whether you’re leveraging an ordering app with it’s own delivery service like Deliveroo or creating your own last mile delivery strategy using solutions like Drive Yello, it’s critical that you step through the what and the why to make sure it works for your business. Optimised routes built from data and insights can make a huge difference to margins for example.

3. Cut out manual processes

If you’re running a dark kitchen you want to be operating at maximum velocity and given all of your orders are coming through digitally you want to make sure you have a technology stack that eradicated any manual processes. For example, ensuring orders from multiple apps go straight into the one PoS system and print through the same printer in the kitchen. Doshii can help with this, ensuring your not wasting time manually rekeying orders into a PoS or running reconciliations on all orders and revenue at the end of the month.

4. Test & learn from the data

The best ordering apps have one huge advantage – data. Apps like Deliveroo know the latest diner trends and can be ready to pounce with offerings diners didn’t even know they wanted yet. But so can you when running a dark restaurant. Make sure all of the apps you use are seamlessly connected to your PoS, putting all the data you have into one place ready to be used to drive menu optimisations. Even simple things like knowing when you’re more likely to sell out of certain dishes as a trend can help you ensure you don’t leave any dollars on the table.

5. Invest in marketing

Now, with no face to face interactions this might seem counterintuitive, especially when your brand only really shows up in an ordering app, but good brands drive revenue. Think about smart, targeted marketing campaigns you can run, leveraging the diner data you have. Loyalty programs are also great at driving repeat purchases and if you have the right apps to help you manage diner data and loyalty comms you can make sure all of your focus stays firmly on the product.

Dark kitchens, even as hospitality opens up again, are here to stay as online food ordering continues it’s rapid surge. If you want to chat to the Doshii team about the right digital strategy and solution for your dark kitchen venture, reach out to us at hello@doshii.io.

Zomato connects to Doshii

At Doshii we’re thrilled to announce the imminent launch of our integration with Zomato.

Zomato is a full stack food tech platform and one of the world’s largest hospitality aggregators, listing almost 70,000 venues in Australia. Zomato’s products include digital payments, a customer loyalty program, plus contactless dining.

From managing key venue data directly from your phone to streamlining your operations, Zomato’s diverse product toolkit has venues covered with everything from reservations to transactions.

Within Zomato’s range of software solutions, Contactless Dining provides venues with a contact-free table ordering and payment solution, that diners can use by simply scanning a QR code.

In addition, Zomato’s unique dining membership program, Zomato Pro, offers venues instant access to thousands of customers Australia-wide and free advertising on the app and website. For table management, Zomato Book equips venues with a commission-free reservation system, and all these features are just the beginning! Now united with Doshiii, Zomato’s product suite can be seamlessly integrated into venue’s existing POS system, enabling you to hit go from day one. We’re talking ALL of the benefits, none of the hassle.

Sign up below to register your interest and be one of the first to get access to the new Zomato and Doshii integration.

 

 

5 Signs Your Venue Should Invest in Technology

If you aren’t in touch with the changing landscape of technology in the modern hospitality world, chances are you’re losing opportunities to your competition. Doshii is listing the issues (with corresponding solutions) you might be facing if you haven’t stepped onto the road of digital transformation yet.

If these issues keep appearing at your venue then these are the 5 signs your venue should invest in technology to improve business quickly.

As patrons are becoming increasingly tech-savvy, hospitality technologies remain the new frontier for venues, bars and restaurants.

Doshii API Connecting Good Service Apps

1. Your venue isn’t known for providing the best guest experiences

If your venue is not providing a seamless guest experience you may not be getting much return patronage. If all a visitor finds is barriers at their cost (time, money and effort) then they will not be coming back, nor recommending you to their friends and family. Being able to make a reservation, order, pay and leave a helpful review from their mobile device may seem like having less person-to-person contact with the customer, but going mobile has been proven to free up staff to provide better service to the guest.

Being able to order In-venue also allows the guest to view the dishes, eliminate ingredients they may not like, apply dietary preferences like vegan or vegetarian and provide feedback directly from their table. Venues can also pair wines to dishes or upsell, cross-sell and promote a dish via this technology directly to their device. When it’s time to depart, guests can split the bill, pay and thank the server on the way out for providing a frictionless, uninterrupted visit. 

Doshii In-venue ordering App

2. You struggle with everyday operational issues – Every. Day.

Hospitality technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.

Venue management and staff have to deal with multiple issues almost daily, including reservations management, inventory management, table management, staff rosters, front office, point of sale system reconciliation with delivery services, customer loyalty programs, marketing campaigns, back-of-house analytics, and much more. As a result of these complexities, many venues have started adopting digital innovations in order to ensure smoother operational functions.

With the help of digital services, cloud-based web-platforms and Apps, venues are able to put into place a solution that leads to better efficiencies within the enterprise and can especially identify opportunities for streamlining, cross-selling and optimising to maximize revenues. 

Technology also helps employees handle all facets of hospitality supervision, including reservation status updates, queuing, and dispensing services. Thanks to digitalization, venue management can easily see real-time data on their bookings, billing and with advances in technology can more easily run food and beverage operations, improve business performance with insightful reporting, and increase overall efficiency and guest satisfaction.

Get Found with a hospitality App

3. Your venue isn’t able to attract a wider audience

Travellers, these days, are using technology to look and book their next trip, entertainment and meal at local venues, pubs, restaurants and hotels. As per Global Digital Travel Sales by eMarketer, “In 2018 digital travel sales worldwide increased by 10.4% to reach $694.41 billion”.

By being easily found and maintaining a steady stream of reservations and enquiries you will be able to grow your guest list with targeted promotions and marketing campaigns. There are many tools that are able to capture your guests’ email addresses and mobile numbers putting you directly in contact with them. There are Apps which can capture traffic when the potential guest is within a certain distance of your venue. Your CRM system will be able to let you know when a guest event is coming up – like a birthday and your venue could invite them in with a proposition or an offer such as a free drink or bonus dessert.

Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.

Reservation API Doshii

4. You’re not able to drive a significant amount of direct bookings

No longer is a sign on the street and an “Open” sign on the door enough to bring in guests – most guests now read up to 5 reviews of a restaurant before placing the reservation. Using reservation platforms that flow directly to your point of sale system will help you be able to ascertain exactly where the bulk of your revenue source is derived from. 

Having accurate information on your google business listing like venue address, opening times and a direct website URL will help customers find you and make a booking. Reservation platforms like Resi and Frolo can also be utilised to bring more guests to your venue. Social media is a useful tool to reach those audiences which might not have heard of you and the targeting can be very specific and localised.

Using data and analytics tools venues can enhance guest satisfaction by providing a seamless experience. Additionally, these programs have also helped venues closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.

5. You’re not able to maintain a positive online reputation

Being able to refute negative reviews and limit reputation damage is important as you don’t want to become known as “that” venue with “that” incident. Going viral for the wrong reason can be devastating to a venue. Having a procedure in place to monitor and react to negative comments, reviews or complaints quickly and efficiently is a cornerstone to being able to provide good customer service and reduce damage to your venues hard-earned reputation. Customer loyalty programs like Beam Wallet are able to quickly collect and report customer experiences directly to you once a customer has paid. Hospitality venues live and die by reviews and social proof so managing your reputation online is imperative to gaining future business.

Investing in an online reputation management tool is useful for every hospitality business. An efficient rating index tool will take available rating sources from across the web and use an algorithm to aggregate them, thereby providing a dependable and impartial score.

 

Take your venue from hidden gem to high demand.

All these issues have a solution via the Doshii App Marketplace, by connecting directly to your venues POS you will be able to improve your operational flow and make better decisions based on real-time data. Doshii provides hospitality venues with a wealth of Apps that can assist with reservations, bookings, staff rosters, payments, menu management, in-venue ordering, delivery services, loyalty programs, marketing campaigns, inventory management and analytics. 

Learn which Apps can bring you more with Doshii

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

How In-Venue Ordering Is Changing The Hospitality Industry

The Waiters And Customers Love The Convenience 

Like any industry that has been disrupted by technology in the last decade, the hospitality industry is embracing the benefits that come with digital change. Being able to pre-order or view a venues’ menu digitally before arriving can greatly assist the incoming guest who is time-poor and convenience-driven. 

There are also direct advantages for venues by meeting their guests’ expectations such as speeding up their own order processing, integrating between the point of sale (POS) and kitchen, bar and service areas can streamline the operational flow of the venue, saving on foot traffic and double entry of orders. Venue management can gain better real-time reporting insights, better control over their inventory, human capital, shift rostering and less time spent being reactive but becoming proactive.

From Menu Management To Staff Onboarding – There’s an App For That!

Connectivity is the secret to securely managing all aspects of hospitality. Gone are the days of a paper stock sheet or clock-in card for wait staff to sign in on. Today the inventory is decremented upon use, facial recognition software installed on the employee’s phone or venue’s tablet logs them in and automatically works out their contribution or cost to revenue in real-time. Notifications can be sent to let the manager know that a staff member did not arrive for their shift or if there is an oversupply of staff at a particular time based on a trend.

Payments can be taken from digital wallets directly to the venues POS without patrons having to leave the table or wait at the register. Staff are freed up to do what they do best – providing great service to the customers. Customers can access the venue’s reservations portal, decide to dine in or order a takeaway. Venues can choose to deliver the order via a number of delivery partners and not have to worry about the laborious task of reconciling at the end of the month. Using AI and the venues’ own POS data in real-time it can be determined which food delivery provider is providing the most value and revenue to the venue.

Bring Your Customers Back – With Social Proof and Loyalty Programs

The improved venue experience can lead to patrons joining the venue’s digital loyalty program, which is a cost-effective tool for running promotions, special offers and retargeting former patrons when they are in the local area. Also, gift cards can be digitally redeemed at the venue and ensure that returning customers can promote the venue to their friends – communicating with a reward is a great way to drum up business.

Doshii curates a marketplace of Apps and web-platforms that makes running a modern hospitality business as easy as 1-2-3. The Doshii platform is able to connect Apps seamlessly and securely to the venues’ POS solution and there is no need for additional hardware or training.

The Doshii Marketplace Apps are growing:

Pick Up and Delivery

OrderUp!

Mobi2Go

Loke

Frolo

Waitrr

Deliveroo

In-Venue Ordering

me&u

Mr Yum

Tabsquare

MVI

Mimu

TableTime

Waitrr

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii