5 Signs Your Venue Should Invest in Technology

If you aren’t in touch with the changing landscape of technology in the modern hospitality world, chances are you’re losing opportunities to your competition. Doshii is listing the issues (with corresponding solutions) you might be facing if you haven’t stepped onto the road of digital transformation yet.

If these issues keep appearing at your venue then these are the 5 signs your venue should invest in technology to improve business quickly.

As patrons are becoming increasingly tech-savvy, hospitality technologies remain the new frontier for venues, bars and restaurants.

Doshii API Connecting Good Service Apps

1. Your venue isn’t known for providing the best guest experiences

If your venue is not providing a seamless guest experience you may not be getting much return patronage. If all a visitor finds is barriers at their cost (time, money and effort) then they will not be coming back, nor recommending you to their friends and family. Being able to make a reservation, order, pay and leave a helpful review from their mobile device may seem like having less person-to-person contact with the customer, but going mobile has been proven to free up staff to provide better service to the guest.

Being able to order In-venue also allows the guest to view the dishes, eliminate ingredients they may not like, apply dietary preferences like vegan or vegetarian and provide feedback directly from their table. Venues can also pair wines to dishes or upsell, cross-sell and promote a dish via this technology directly to their device. When it’s time to depart, guests can split the bill, pay and thank the server on the way out for providing a frictionless, uninterrupted visit. 

Doshii In-venue ordering App

2. You struggle with everyday operational issues – Every. Day.

Hospitality technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.

Venue management and staff have to deal with multiple issues almost daily, including reservations management, inventory management, table management, staff rosters, front office, point of sale system reconciliation with delivery services, customer loyalty programs, marketing campaigns, back-of-house analytics, and much more. As a result of these complexities, many venues have started adopting digital innovations in order to ensure smoother operational functions.

With the help of digital services, cloud-based web-platforms and Apps, venues are able to put into place a solution that leads to better efficiencies within the enterprise and can especially identify opportunities for streamlining, cross-selling and optimising to maximize revenues. 

Technology also helps employees handle all facets of hospitality supervision, including reservation status updates, queuing, and dispensing services. Thanks to digitalization, venue management can easily see real-time data on their bookings, billing and with advances in technology can more easily run food and beverage operations, improve business performance with insightful reporting, and increase overall efficiency and guest satisfaction.

Get Found with a hospitality App

3. Your venue isn’t able to attract a wider audience

Travellers, these days, are using technology to look and book their next trip, entertainment and meal at local venues, pubs, restaurants and hotels. As per Global Digital Travel Sales by eMarketer, “In 2018 digital travel sales worldwide increased by 10.4% to reach $694.41 billion”.

By being easily found and maintaining a steady stream of reservations and enquiries you will be able to grow your guest list with targeted promotions and marketing campaigns. There are many tools that are able to capture your guests’ email addresses and mobile numbers putting you directly in contact with them. There are Apps which can capture traffic when the potential guest is within a certain distance of your venue. Your CRM system will be able to let you know when a guest event is coming up – like a birthday and your venue could invite them in with a proposition or an offer such as a free drink or bonus dessert.

Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.

Reservation API Doshii

4. You’re not able to drive a significant amount of direct bookings

No longer is a sign on the street and an “Open” sign on the door enough to bring in guests – most guests now read up to 5 reviews of a restaurant before placing the reservation. Using reservation platforms that flow directly to your point of sale system will help you be able to ascertain exactly where the bulk of your revenue source is derived from. 

Having accurate information on your google business listing like venue address, opening times and a direct website URL will help customers find you and make a booking. Reservation platforms like Resi and Frolo can also be utilised to bring more guests to your venue. Social media is a useful tool to reach those audiences which might not have heard of you and the targeting can be very specific and localised.

Using data and analytics tools venues can enhance guest satisfaction by providing a seamless experience. Additionally, these programs have also helped venues closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.

5. You’re not able to maintain a positive online reputation

Being able to refute negative reviews and limit reputation damage is important as you don’t want to become known as “that” venue with “that” incident. Going viral for the wrong reason can be devastating to a venue. Having a procedure in place to monitor and react to negative comments, reviews or complaints quickly and efficiently is a cornerstone to being able to provide good customer service and reduce damage to your venues hard-earned reputation. Customer loyalty programs like Beam Wallet are able to quickly collect and report customer experiences directly to you once a customer has paid. Hospitality venues live and die by reviews and social proof so managing your reputation online is imperative to gaining future business.

Investing in an online reputation management tool is useful for every hospitality business. An efficient rating index tool will take available rating sources from across the web and use an algorithm to aggregate them, thereby providing a dependable and impartial score.

 

Take your venue from hidden gem to high demand.

All these issues have a solution via the Doshii App Marketplace, by connecting directly to your venues POS you will be able to improve your operational flow and make better decisions based on real-time data. Doshii provides hospitality venues with a wealth of Apps that can assist with reservations, bookings, staff rosters, payments, menu management, in-venue ordering, delivery services, loyalty programs, marketing campaigns, inventory management and analytics. 

Learn which Apps can bring you more with Doshii

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

How In-Venue Ordering Is Changing The Hospitality Industry

The Waiters And Customers Love The Convenience 

Like any industry that has been disrupted by technology in the last decade, the hospitality industry is embracing the benefits that come with digital change. Being able to pre-order or view a venues’ menu digitally before arriving can greatly assist the incoming guest who is time-poor and convenience-driven. 

There are also direct advantages for venues by meeting their guests’ expectations such as speeding up their own order processing, integrating between the point of sale (POS) and kitchen, bar and service areas can streamline the operational flow of the venue, saving on foot traffic and double entry of orders. Venue management can gain better real-time reporting insights, better control over their inventory, human capital, shift rostering and less time spent being reactive but becoming proactive.

From Menu Management To Staff Onboarding – There’s an App For That!

Connectivity is the secret to securely managing all aspects of hospitality. Gone are the days of a paper stock sheet or clock-in card for wait staff to sign in on. Today the inventory is decremented upon use, facial recognition software installed on the employee’s phone or venue’s tablet logs them in and automatically works out their contribution or cost to revenue in real-time. Notifications can be sent to let the manager know that a staff member did not arrive for their shift or if there is an oversupply of staff at a particular time based on a trend.

Payments can be taken from digital wallets directly to the venues POS without patrons having to leave the table or wait at the register. Staff are freed up to do what they do best – providing great service to the customers. Customers can access the venue’s reservations portal, decide to dine in or order a takeaway. Venues can choose to deliver the order via a number of delivery partners and not have to worry about the laborious task of reconciling at the end of the month. Using AI and the venues’ own POS data in real-time it can be determined which food delivery provider is providing the most value and revenue to the venue.

Bring Your Customers Back – With Social Proof and Loyalty Programs

The improved venue experience can lead to patrons joining the venue’s digital loyalty program, which is a cost-effective tool for running promotions, special offers and retargeting former patrons when they are in the local area. Also, gift cards can be digitally redeemed at the venue and ensure that returning customers can promote the venue to their friends – communicating with a reward is a great way to drum up business.

Doshii curates a marketplace of Apps and web-platforms that makes running a modern hospitality business as easy as 1-2-3. The Doshii platform is able to connect Apps seamlessly and securely to the venues’ POS solution and there is no need for additional hardware or training.

The Doshii Marketplace Apps are growing:

Pick Up and Delivery

OrderUp!

Mobi2Go

Loke

Frolo

Waitrr

Deliveroo

In-Venue Ordering

me&u

Mr Yum

Tabsquare

MVI

Mimu

TableTime

Waitrr

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii