Inside Doshii with Founder Sean O’Meara

Sean O’Meara, Doshii Founder was recently recorded speaking on the Hospopreneurs podcast. Growing Doshii is now his primary focus.

Inside Impos and Doshii Development with Sean O'Meara

The latest episode of The Hospopreneurs Podcast is with Founder of Impos Point of Sale and Doshii, Sean O'Meara. It's an excellent one on hospitality technology and startups. Sean also shares honest insights on capital raising and how he turned a garage-based tech company into the machine he formally exited just 20 minutes before recording.podkite.link/hospo

Posted by Aych Media on Wednesday, 4 March 2020

Listen to the full podcast here

Technology Hospitality Trends Beyond 2020

The hospitality industry has seen many new technological advancements in recent years, some have become widely adopted, while some are only beginning to scratch the surface. 

Using a mobile device to find a venue, check out the opening times, make a reservation, order-in or order out using a delivery service has become second nature to tech-savy patrons. Now payments can be taken seamlessly from a mobile wallet, credit card or stored securely on file helping businesses meet their customer expectations, delighting them into becoming repeat customers.

As smartphones become more capable, software more innovative, and systems increasingly more automated, greater opportunities exist to implement useful Apps and Point of Sale solutions.  

Payment Technology

Point of Sale Payment Doshii

Today guests are paying for their meals in more ways than ever. One advancement has been the growth of contactless payments, specifically through mobile wallet Apps. In 2020, venues will be looking to upgrade their payment technology to accept payments through EMV contactless-enabled terminals and near field communication (NFC) too. Being able to split bills, prepay, earn loyalty points and reduce the amount of time and effort payment takes staff and guest ensures that their involvement is less transactional and more focused on their experience. Being able to track guests behaviour from booking to plate to payment brings insights to the business on a granular level and can lead to identifying trends that may bring more revenue opportunities.

What can venues do to prepare for this trend?

– Check to see if your POS is able to process the payments on the platforms your customers request.

– See if your hardware is compatible with upgrading to accepting mobile payments.

Automated Services

Tabsquare kiosk Doshii Payment API

Kiosks, Ipads, Self-service terminals are sprouting up everywhere. Kiosks are especially being broadly adopted in QSR venues where staff overheads and labour costs are high.

Recently Strike Bowling installed kiosks (connected to directly to their POS via Doshii) at selected ten pin bowling lanes and saw a 40% increase in food and beverage sales. It has been noted that digitally placed orders have a higher spend than traditionally captured orders. 

Festivals and food markets are also adopting self-service Apps where orders can be placed directly via the customer’s mobile device. Once the order is ready customers are then alerted to go collect their order. No disruption or queuing and missing the party – just convenience at the tap of a screen.

What can venues do to prepare for this trend?

Check out what Apps and web-platforms your competition are offering to attract and retain their customers.

– If you do have an online bookings system, is there a way that you can give your customers more control over what they can book online? I.e. can they add inventory and catering items to their booking? Or make payments online?

An Online Presence

POS API Doshii

Word of mouth is essential to the hospitality industry, which is why tools help to gain a better understanding of the market and help drive the venues messaging on an ongoing basis. While social media has been around for many years now, the expectation in 2020 is that hospitality industry will continue to focus on making better use of the online tools available, with the goal of providing a more positive guest experience overall.

Negative reviews and low rankings can indicate that there is a greater problem than just unhappy customers. The key to being good at social media is being consistent. If your perfect guest is a millennial who is following a movement, is hyper-connected to trends and wants to find their perfect place for them, then it’s up to you to market on the platforms which they are present – social media.

Doshii customer Ziggys Eatery in Melbourne is a perfect example of how a perfect Instagram feed promotes their brand, their food and their venue.

Order Up! Doshii Delivery API Ziggys Eatery Melbourne
Ziggys Melbourne Eatery Doshii Orderup! Delivery

What can venues do to prepare for this trend?

Establish which platforms your business aligns most strongly with your guests demographic.

Have a style guide /template for posts to look like so your brand is seen as consistent and polished.

Be consistent – post at times and days when your audience is online and attentive to your message.

Growth of Software Integrations

Doshii Payment Venue API

With Point of Sale being the heart of every hospitality business, it is imperative to tie it in with other modern applications such as delivery services and customer loyalty programs. By ensuring your POS can connect directly with a different service provider means you remove from your venue the repetitive reconciliation tasks, the need to manually re-enter orders into your POS as well centrally manage your menu items and provide real-time data insights.

What can venues do to prepare for this trend?

Check that your POS is able to integrate into other platforms with no additional (costly) development costs.

Ensure that any future upgrades will not affect your POS functionality and there is a clear future product roadmap

Doshii has successfully integrated to more than 30+ Apps and web-platforms and is able to bring together seamlessly venue POS and all the critical business Apps needed to run a modern hospitality operation.

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Get into contact today and get connected with Doshii

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12 Steps To Get Your App Found and Downloaded

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. Optimising your App marketplace listing starts long before the downloads begin.

Doshii have put together a list for App developers to consider when approaching a new App development project to make it easier for the App to get found, recognised, downloaded and purchased by the customer then reviewed.

Doshii App API POS

1. Market Research

First, establish your market size, what your niche/audience are currently purchasing, ask yourself is the App you want to create sustainable to itself? The App must provide a return on investment for your hard spent time and resources.

Do you know how to best monetise your idea and is there a roadmap with concrete achievable goals for you to navigate? Once you have figured out your concept of the App then it’s wise to approach the heads of the industry you are trying to target. Ask for their thoughts and opinions on the product you have created. You can ask them what their pain points are, what would help solve them via the functionality of your app and how much they would save in time, money and effort. Look at competitor Apps and their pricing – can you compete?

It’s best to make data-driven decisions rather than to wing it at this stage as your competitors will be making those tough choices based on research rather than feeling.

2. Understand Your Customer Uniquely

Your ASO strategy begins with putting yourself in your customer’s shoes. Your goal is to improve discovery in app store searches and target those keywords that drive the most traffic. The best way to identify these optimal keywords is consumer research — finding out exactly what search queries brought your customers to your app and the natural language they would use to describe it.

Keyword research is key to getting found. Questions to ask are how others would describe your App, what reasons would they articulate to search for an App like yours? What phrases or keywords are competitors using in their marketing? Are there similar words that can be used to replace the more (expensive) trending keyword.

If your audience goes beyond the English-speaking world, consider adapting your brand communication and language to the wants and needs of each audience segment – see point 5.

By having deeper insights into the behaviour and needs of your audience means that you can better target them. 

3. Start Freemium first 

Build a following. Go to the App store or App marketplace and look at what the most popular free apps are. This shows you what people are doing on their mobile devices. You can gather data on what price point your App might meet the market. Secondly, look at the paid apps. By browsing through this information you can discover not only what people are doing but what they are spending their money on, and how much money they are spending.

Having a Freemium model or a free App promotional period will encourage your audience to invest their bandwidth with your App over a paid-for competitor. Make sure that the Freemium version is not so pared back with functionality to actually annoy the user – they have downloaded your App to use and it must meet their expectation of being useful.

4. Reviews Are Worth Gold

People are swayed by what everyone else is saying – if the product review is positive then it will actually take a negative engagement with your App to change their mind and alter their purchasing choice. Be proactive and request reviews and testimonials on NPS scores, Facebook reviews and Google reviews.

A consistent flow of positive reviews serves as the highest possible validation of your app’s quality and one of the highest determinants of rank.

Send push notifications requesting the audiences input and always respond to negative reviews in a professional manner addressing the issue and offering a solution.

Maintain a large volume of five-star reviews for your app, and especially its latest version. Our 2015 Consumer Survey revealed that one-third of existing customers check an app’s ratings before downloading an update. Maintain a positive rating for an easy win.

5. Catchy App Name

Stuck for a name? Don’t forget to make it to relate to your service – ‘Descriptify’ your app name like Shopify or Runkeeper. You can also use your primary keyword (meta tag) in your name to gain an immediate boost. Other naming strategies are putting an ‘-i’ at the end of the name instead of a ‘-y’ or ‘-ey’. E.g. Doshii.

Dropping syllables in the name. E.g. waitrr. Putting a ‘u’ at the end of the name. E.g. me&u. Connecting two words to make a new one. E.g. TabSquare and OrderUP! or make a new name up  E.g. MVI, mobi2go.

Make sure that you do a bit of due diligence and not just a google search to ensure that the word/ term is not used elsewhere and does not mean something different in a different culture.

Global brand Fails : some of these brands should have googled

6. Each Platform Is Different – Choose To Differentiate

The Google App Marketplace (android) and the Apple App Store have two very different approaches when it comes to ASO keywords.

The optimal number of times to repeat a keyword in an app store product page is five, which will maximize the likelihood of ranking prominently for that keyword. Additional mentions have little to no effect on ASO and may even turn off potential customers if your description appears intentionally repetitive. Google scans your Apps description to extract relevant keywords. It’s best to use natural, customer facing language as the character limit is so vast.

The Apple App Store has a 100-character keyword field. With this in mind, it’s important to use all of the allotted characters and carefully research your keywords to maximize your organic traffic. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for.

7. Describe Yourself Best With No Ambiguity

Use the first three lines of your description to immediately grab your reader’s attention. Given the ever-growing number of apps in the marketplace it is best to use direct language that will avoid confusion. Make their decision easy by immediately communicating what the App does and why they should use it. Your description should be viewed as a call-to-action for potential customers.

8. Be Your Own Icon

Getting noticed really fast on your users device is all down to the recognisability of your icon. Note that the Apple App Store and Google Play marketplace vary in their approach to, and rendering of App icons. Both stores have preset standards for the ideal size, geometry, and colour scheme of app icons, designed to match the rest of the OS. The App icon should be a distilled version of your brand. It is very important that you research your competitors icons and ensure that your icon cannot be easily confused with their icon and then their App.

9. Screenshots Can Sell Your Product

While having no influence on marketplace App rankings, the screenshots, imagery and videos do drive downloads so it is good practice to put considerable effort into ensuring that the branding, sizing and content of the images relays to the viewer your Apps best features, key elements and recent enhancements.

You can upload up to 5 images (best to go traditional portrait screenshots) but only 3 will show in your gallery on-load screen. The Google Play marketplace allows video currently.

10. UX Trumps Bells And Whistles

The more useful the App the more the user will be likely to invest time and energy working out exactly what value it is to them. By making the User Experience (UX) the most significant priority the App design will lead to increasing the amount of time your App is used. Even if you extend the functionality beyond what is expected if the User cannot easily navigate they will abandon and not come back.

11. Backlink Your App EVERYWHERE

Having good search engine optimisation (seo) means that it’s easier to get found and less money needs to be spent on advertising to get your App found. By building a robust backlinking strategy your App will appear to a wider audience and appeal to more users. If you affiliate with other partners request a place on their website to display your logo and hyperlink it back to you or your App. As a member of a industry group you can build a backlink there and also start your own Wiki page

12. Update Frequently But Limit Big Changes

Engage customers within your app (such as a note prompted at login, a push notification, or an update link prominently displayed in the main navigation) notifying them of the new update and what improvements they have to look forward to. Mobile customers are looking for Apps that are constantly improving, with regular updates based on customer feedback. Apps that are frequently updated are seen, by both the App store and the customer, to be of a higher value and more customer-centric.

Listen to your customers and give notice of what changes are coming – even having a published App roadmap with estimated release dates will count towards bringing your customers information with context.

Apps are a very competitive market and if poor UX or design are affecting you now it may be best to consider a redesign and go back to the drawing board and adopt best App Store Optimisation practices from the beginning to extend the reach and scale of your App.

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

Learn which Apps can bring your venue more revenue with Doshii – Sign Up For Free Today