Reinventure backs Doshii to streamline the Retailer and Hospitality Operator experience

by Greg Williams | Jan 29, 2017 | Latest Company Announcements , PR

Doshii’s middleware API platform enables retail and hospitality Apps to directly connect to Point of Sale (POS).

Melbourne, Australia, January 2017 – Melbourne-based Doshii has raised seed financing from Reinventure Fund to accelerate its growth as the only Australian middleware API connecting a marketplace of retail and hospitality apps directly with POS companies.

Doshii is a middleware (API) platform that connects apps and payments devices to Point of Sale (POS) terminals. Through Doshii merchants can seamlessly access third party applications required to run their business, including payments/pay at table devices, order-ahead, reservations, loyalty, rostering, accounting, and analytics as Doshii continues to build out the platform.

Increasingly, financial services are being seamlessly embedded into consumer and SME experiences, a trend that has been called the ‘Uber experience’. However, while consumers of many hospitality and retail apps are getting the Uber passenger experience, retailers and hospitality venues are left with increasing complexity and clutter as they input orders and payments into multiple systems across multiple devices – far from the Uber driver experience.

‘It simply isn’t viable for the enormous number of Apps in market to integrate with hundreds of POS companies on the other side – Doshii solves this problem,’ says Doshii’s GM of Australia, David Engel.

With its seamless integration of retail and hospitality apps with their preferred POS and payments terminals, Doshii represents the new frontier of financial services, delivering the Uber driver experience for these neglected venue operators. Doshii will also revenue share with POS companies that are connected to its platform whilst also reducing the on-going costs for POS companies of integrating with multiple different apps or payment products.

Doshii was founded by entrepreneur Sean O’Meara, CEO of Impos, one of Australia’s largest POS vendors in the hospitality sector. ‘We could see that there was going to be a spike in Apps and payments wanting to connect to POS. Both Apps, payments and POS all have the same issue, which is the time and cost to integrate and then the on-going cost to maintain each integration. This is expensive, complex and a big opportunity cost when a company’s IT team could be spending their time actually making their product better for customers. It’s a clear win for POS and Apps to have one API platform for integration’ says O’Meara.

Through its partnerships with Impos and a range of other large Australian POS, including H&L, SwiftPOS and Starrtec, Doshii is able to integrate its app network into over 4800 venues with potential annual transaction volume in excess of $8.5bn and growing as more POS integrate to Doshii. Doshii is in market with some of Australia’s premier hospitality and retail apps, including Mobi2Go, Nestle, SureFire, Tanda, Collect Loyalty and most recently ANZ BladePay.

Further, with the New Payments Platform (NPP) set for release later this year, Doshii users will benefit by being able to pass rich order data from all channels through the POS to the payments terminal.

The Reinventure investment will cement Doshii’s independence, with Simon Cant and Jamie Pride being appointed to the board and will fund sales growth and further product development.

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