Digital ordering made simple for Outback Steakhouse
Outback Steakhouse has turned to Doshii to help streamline its digital ordering process and integrate its digital ordering apps with its POS, meaning more time for staff to focus on what matters: juicy steaks.
Like many restaurant operators, Outback Steakhouse CEO Chris Noble has spent the past couple of years investigating new technology to streamline his business processes and uncover new growth opportunities. For a modern restaurant, this usually means more apps. But while apps can provide solutions, they can also create their own problems — especially if a business needs to integrate several just to stay on top of things.
One of the biggest challenges is the inevitable double-handling of customer orders. Over the course of one shift, staff can waste valuable hours manually re-entering orders into the Micros POS after receiving them via OrderUp! – a web based in-venue ordering and delivery app.
Pre-COVID-19, Outback Steakhouse’s eight venues collectively received around 3,500 orders via apps per month. Chris and his team calculated the labour cost of manually re-entering these orders into their in-house POS at 80 cents per order. Which means Outback Steakhouse was wasting around $2,800 per month just retyping customer orders. And as app orders are only increasing across the industry as a new normal post Covid-19 kicks in, so too will these costs.
But not with Doshii.
“Doshii sends orders from apps directly to the Micros POS which prints them in the kitchen, with no need for staff to physically rekey orders;” Chris explains, “Time and money saved!”
This is a huge win for efficiency. Doshii has also enabled the use of Digital Menu Management (DMM) so the venue’s operators can now centrally manage their menu across all apps.
“If only we were aware of Doshii earlier,” Chris adds. “We have been thrilled with the results.”
Doshii can help you connect your Micros POS to a world of Apps to drive revenue and reduce costs, if you want to find out how we can help you and your venue, get in touch with Doshii directly at firstname.lastname@example.org