Doshii gets to work for Radio Mexico

 

Adele from Radio Mexico is a self-confessed old-school operator. But that’s precisely why she needed Doshii’s help.

Radio Mexico in St Kilda, Melbourne, has been serving up authentic flavours for the past eight years. And even though she’s been cautious of the booming restaurant tech industry, Radio Mexico boss Adele soon realised that for a modern restaurant to truly flourish, it needs more than just great food — it needs to find a way to harness the chaotic world of apps and online delivery. So Adele decided to keep things simple by connecting Mr Yum and Deliveroo using the Doshii platform.

“It’s important to me to only connect to a few, select apps,” Adele explains. “It’s easy for a restaurant to get swallowed up in the many apps that are available and suddenly they’re dictating the service, not you, unless you can get control. That’s why I like to use just a couple of apps, and use them well.” 

Doshii grants Adele exactly the kind of control over her business she was looking for. “What was great about Doshii is that they made it easy, got the job done and the second something wasn’t right they had real people trying to fix it. I just felt like they were on my side.” 

And even though some new tech seems like it’s designed to spend more time eating into your margins than encouraging customers to eat your food, Doshii actually improves profits. Doshii puts back in.

“I’m old school,” Adele says. “I’m suspicious of the technologies out there and the pieces of margin they’re potentially pinching because I love my business and the feeling of putting down awesome food in front of a customer in a restaurant. And I’ll fight to protect that.” 

“But ultimately Doshii doesn’t stop the best parts of my business, it allows me to keep up with the digital side of things, keep things streamlined and allow me to make sure that we’re always focused on the customer’s experience.”

Find out how Doshii could simplify your connected world here.

Zomato connects to Doshii

At Doshii we’re thrilled to announce the imminent launch of our integration with Zomato.

Zomato is a full stack food tech platform and one of the world’s largest hospitality aggregators, listing almost 70,000 venues in Australia. Zomato’s products include digital payments, a customer loyalty program, plus contactless dining.

From managing key venue data directly from your phone to streamlining your operations, Zomato’s diverse product toolkit has venues covered with everything from reservations to transactions.

Within Zomato’s range of software solutions, Contactless Dining provides venues with a contact-free table ordering and payment solution, that diners can use by simply scanning a QR code.

In addition, Zomato’s unique dining membership program, Zomato Pro, offers venues instant access to thousands of customers Australia-wide and free advertising on the app and website. For table management, Zomato Book equips venues with a commission-free reservation system, and all these features are just the beginning! Now united with Doshiii, Zomato’s product suite can be seamlessly integrated into venue’s existing POS system, enabling you to hit go from day one. We’re talking ALL of the benefits, none of the hassle.

Sign up below to register your interest and be one of the first to get access to the new Zomato and Doshii integration.

 

 

Mulita BBQ discovers a whole new customer base with Doshii

Tim runs Mulita BBQ, a small restaurant based in Geelong that specialises in American BBQ. It’s a time-consuming cuisine. Some dishes require up to 12 hours of smoking before they’re ready to eat. So Tim is always on the lookout for new ways to simplify his workday.

Before COVID-19, Tim mainly focused on servicing big sporting events and music festivals with food trucks, as well as dine-in customers at Mulita BBQ’s bricks and mortar restaurant.

“Pre-lockdown we didn’t do takeaway at all because the restaurant was so busy. But since COVID-19 started, we discovered two new markets, one of them being online customers.”

The problem was that Tim wasn’t able to keep up with demand: “We simply couldn’t sustain the extra staff, especially because of the pressures of the pandemic.”

That’s when he decided to enlist the help of Doshii. As Tim explains, “Doshii allows us to run a very busy service with only two people, rather than needing a third person.” 

Doshii helped Tim connect Deliveroo and FROLO, via his existing POS, Square, so online orders could be sent directly to his kitchen staff — no manual oversight or re-entering of orders needed. And now Mulita BBQ processes anywhere between 30 and 40 takeaway orders on a busy night, which simply would not have been possible 10 weeks ago before Tim connected with Doshii.

“Harnessing technology like Doshii allows us to focus on what we’re actually good at without being distracted by apps and all their 1s and 0s,” Tim says. And by connecting with Doshii, Tim has been able to focus more effort on connecting with his customers.

“The positive feedback, whether in person or via reviews or messages, to all the hard work we put in to be able to make our food — which is very time consuming to do, American BBQ — really makes it all worth it. People who enjoy what we do so much that they have standing orders even during the pandemic, every Thursday or Friday or Saturday, have been the best part of running our business.”

Find out how Doshii could simplify your connected world here.

Doshii welcomes venues with Square

Square for restaurants POS Doshii API

Doshii is excited to welcome Square to its ecosystem of connected Point of Sale (POS) systems across Australia. The connection enables any venue with Square POS to connect to the growing range of e-commerce applications available via Doshii App Marketplace to help operate and run their digital business.

Helping more venues connect

Doshii CEO and Founder, Sean O’Meara explains, “With the current COVID-19 environment venues are having to adapt and connect specifically with a range of ordering Applications (Apps) to run and drive digital sales to their business. Directly from Square POS, sellers can enable Doshii and gain access to the growing list of ordering and delivery Apps”

Connect today, Connect for FREE.

As part of the partnership, venues can access Doshii for free for the next six months (until October this year) and connect multiple Apps directly to their venues’ POS. Doshii connects to a range of ordering Applications such as Deliveroo, Mr Yum, OrderUp!, Mobi2Go, me&u , FROLO and WebPOS, through to reservation platforms including Resy and OpenTable.

Doshii GM, Greg Williams explains “Our goal is simple – we want to provide venues with the one platform to manage and maintain all of their digital e-commerce applications to reduce labour costs and drive revenue in a sustainable manner”

Venues can get connected immediately today.

More ordering & delivery options for Australian sellers

A number of venues have signed up to Doshii directly from their Square POS with Todd Gawn, owner of The Bearded Jaffle in Ascot Vale providing some insights:

“I wish all our Apps were on Doshii connected to our Square POS. No more copying over orders from multiple different tablets to our POS means there’s no room for error, orders automatically appear on the POS – instantly! As soon as we view the order it prints to the printers – 100’s of orders means lots of time re-entering orders, from multiple tablets. We are saving 2 minutes on each order coming through, freeing up lots of time and making service flow so much better!”

I wish all our Apps were on Doshii connected to our Square POS

Bearded Jaffle use Doshii to connect Square
Bearded Jaffle use Doshii to connect Square

Doshii essentially removed an entire process for us on every order – meaning we can focus on service and speed up our preparation time. It’s only the first few days, but we couldn’t be happier with Doshii if we tried!”

More resources & support

Square has announced support for businesses during this time, including waiving software subscription fees and offering additional business assistance through their dedicated resource hub.

It’s Doshii’s view that on the other side of COVID-19, merchants and their customers’ willingness to adopt in-venue and out-of-venue digital technology will sky rocket. The Square and Doshii connector, opens the door for even more Australian venues to quickly and easily find, evaluate and manage connected Ordering App solutions for both out-of-venue and in-venue (when it starts again) ordering.

More ordering & delivery options for Australian sellers

“We are excited to partner with Doshii to provide Square sellers with additional options for ordering and delivery, especially during this time,” said Square Australia’s Business Development Lead Colin Birney. “This is an integration we know our hospitality businesses will appreciate, enabling them to use one simple system for all their ordering and payment needs, eliminating the hassle of juggling multiple apps and potentially missing sales.”

Venues using Square POS and want to connect with Doshii can find “Doshii” in the Square marketplace , or simply select ‘Square’ when getting started via our website.

For assistance, get in touch with Doshii directly at support@doshii.io


FAQ

How do I activate Doshii with Square?

What is the cost?

  • As of April, Doshii is waiving all Standard and Premium subscription fees to assist venues digitising during COVID-19, until October 2020.
  • Doshii has a Free plan offering for venues to connect one App for free on its basic plan. Doshii also offers more advanced, Premium and Enterprise starting from $49.90 per location per month. See: doshii.io/pricing
  • Square has simple pricing, charging one flat fee for transactions, with no long term contracts. Square also offers a 30 day free trial for their dedicated Restaurants POS software to help businesses get started.

What’s the catch?

  • There’s no catch – Doshii may charge Apps a nominal amount to connect to specific locations.

What’s the benefit to me?

  • Using Doshii’s Digital Menu Management features available within the Doshii Dashboard, venues can manage their menus across all of their Doshii connected Ordering and Delivery Apps, giving power back to the venue to save time in managing pricing, naming, images etc…

Are my images from Square available in Doshii?

  • Yes, if you have images attached to your menu in Square these will be automatically synchronised and appear within the Doshii Digital Menu management platform where you can also manage specific images of food and beverage across each of the connected Apps.

Where do App Orders show up in Square?

  • Orders will automatically pop-up on your Square POS, and be available in your Active Orders list. You can choose ‘View New’ to view the order and choose from a range of options – all available in the Orders section of your Square POS.

Do I need to manually set order wait times?

  • If your Ordering App supports this (most do) you configure the setting in your Ordering App.

Can I change the Order Status?

  • Yes. The Order status can be changed per order by navigating to the Orders section of your Square POS. New Orders are automatically marked as ‘new’ and you can then toggle the order to ‘Mark as in Progress’ and ‘Mark as Picked Up’

Who do we contact?

Inside Doshii with Founder Sean O’Meara

Sean O’Meara, Doshii Founder was recently recorded speaking on the Hospopreneurs podcast. Growing Doshii is now his primary focus.

Inside Impos and Doshii Development with Sean O'Meara

The latest episode of The Hospopreneurs Podcast is with Founder of Impos Point of Sale and Doshii, Sean O'Meara. It's an excellent one on hospitality technology and startups. Sean also shares honest insights on capital raising and how he turned a garage-based tech company into the machine he formally exited just 20 minutes before recording.podkite.link/hospo

Posted by Aych Media on Wednesday, 4 March 2020

Listen to the full podcast here

Technology Hospitality Trends Beyond 2020

The hospitality industry has seen many new technological advancements in recent years, some have become widely adopted, while some are only beginning to scratch the surface. 

Using a mobile device to find a venue, check out the opening times, make a reservation, order-in or order out using a delivery service has become second nature to tech-savy patrons. Now payments can be taken seamlessly from a mobile wallet, credit card or stored securely on file helping businesses meet their customer expectations, delighting them into becoming repeat customers.

As smartphones become more capable, software more innovative, and systems increasingly more automated, greater opportunities exist to implement useful Apps and Point of Sale solutions.  

Payment Technology

Point of Sale Payment Doshii

Today guests are paying for their meals in more ways than ever. One advancement has been the growth of contactless payments, specifically through mobile wallet Apps. In 2020, venues will be looking to upgrade their payment technology to accept payments through EMV contactless-enabled terminals and near field communication (NFC) too. Being able to split bills, prepay, earn loyalty points and reduce the amount of time and effort payment takes staff and guest ensures that their involvement is less transactional and more focused on their experience. Being able to track guests behaviour from booking to plate to payment brings insights to the business on a granular level and can lead to identifying trends that may bring more revenue opportunities.

What can venues do to prepare for this trend?

– Check to see if your POS is able to process the payments on the platforms your customers request.

– See if your hardware is compatible with upgrading to accepting mobile payments.

Automated Services

Tabsquare kiosk Doshii Payment API

Kiosks, Ipads, Self-service terminals are sprouting up everywhere. Kiosks are especially being broadly adopted in QSR venues where staff overheads and labour costs are high.

Recently Strike Bowling installed kiosks (connected to directly to their POS via Doshii) at selected ten pin bowling lanes and saw a 40% increase in food and beverage sales. It has been noted that digitally placed orders have a higher spend than traditionally captured orders. 

Festivals and food markets are also adopting self-service Apps where orders can be placed directly via the customer’s mobile device. Once the order is ready customers are then alerted to go collect their order. No disruption or queuing and missing the party – just convenience at the tap of a screen.

What can venues do to prepare for this trend?

Check out what Apps and web-platforms your competition are offering to attract and retain their customers.

– If you do have an online bookings system, is there a way that you can give your customers more control over what they can book online? I.e. can they add inventory and catering items to their booking? Or make payments online?

An Online Presence

POS API Doshii

Word of mouth is essential to the hospitality industry, which is why tools help to gain a better understanding of the market and help drive the venues messaging on an ongoing basis. While social media has been around for many years now, the expectation in 2020 is that hospitality industry will continue to focus on making better use of the online tools available, with the goal of providing a more positive guest experience overall.

Negative reviews and low rankings can indicate that there is a greater problem than just unhappy customers. The key to being good at social media is being consistent. If your perfect guest is a millennial who is following a movement, is hyper-connected to trends and wants to find their perfect place for them, then it’s up to you to market on the platforms which they are present – social media.

Doshii customer Ziggys Eatery in Melbourne is a perfect example of how a perfect Instagram feed promotes their brand, their food and their venue.

Order Up! Doshii Delivery API Ziggys Eatery Melbourne
Ziggys Melbourne Eatery Doshii Orderup! Delivery

What can venues do to prepare for this trend?

Establish which platforms your business aligns most strongly with your guests demographic.

Have a style guide /template for posts to look like so your brand is seen as consistent and polished.

Be consistent – post at times and days when your audience is online and attentive to your message.

Growth of Software Integrations

Doshii Payment Venue API

With Point of Sale being the heart of every hospitality business, it is imperative to tie it in with other modern applications such as delivery services and customer loyalty programs. By ensuring your POS can connect directly with a different service provider means you remove from your venue the repetitive reconciliation tasks, the need to manually re-enter orders into your POS as well centrally manage your menu items and provide real-time data insights.

What can venues do to prepare for this trend?

Check that your POS is able to integrate into other platforms with no additional (costly) development costs.

Ensure that any future upgrades will not affect your POS functionality and there is a clear future product roadmap

Doshii has successfully integrated to more than 30+ Apps and web-platforms and is able to bring together seamlessly venue POS and all the critical business Apps needed to run a modern hospitality operation.

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

Learn which Apps can bring your venue more revenue with Doshii – Sign Up For Free Today

12 Steps To Get Your App Found and Downloaded

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. Optimising your App marketplace listing starts long before the downloads begin.

Doshii have put together a list for App developers to consider when approaching a new App development project to make it easier for the App to get found, recognised, downloaded and purchased by the customer then reviewed.

Doshii App API POS

1. Market Research

First, establish your market size, what your niche/audience are currently purchasing, ask yourself is the App you want to create sustainable to itself? The App must provide a return on investment for your hard spent time and resources.

Do you know how to best monetise your idea and is there a roadmap with concrete achievable goals for you to navigate? Once you have figured out your concept of the App then it’s wise to approach the heads of the industry you are trying to target. Ask for their thoughts and opinions on the product you have created. You can ask them what their pain points are, what would help solve them via the functionality of your app and how much they would save in time, money and effort. Look at competitor Apps and their pricing – can you compete?

It’s best to make data-driven decisions rather than to wing it at this stage as your competitors will be making those tough choices based on research rather than feeling.

2. Understand Your Customer Uniquely

Your ASO strategy begins with putting yourself in your customer’s shoes. Your goal is to improve discovery in app store searches and target those keywords that drive the most traffic. The best way to identify these optimal keywords is consumer research — finding out exactly what search queries brought your customers to your app and the natural language they would use to describe it.

Keyword research is key to getting found. Questions to ask are how others would describe your App, what reasons would they articulate to search for an App like yours? What phrases or keywords are competitors using in their marketing? Are there similar words that can be used to replace the more (expensive) trending keyword.

If your audience goes beyond the English-speaking world, consider adapting your brand communication and language to the wants and needs of each audience segment – see point 5.

By having deeper insights into the behaviour and needs of your audience means that you can better target them. 

3. Start Freemium first 

Build a following. Go to the App store or App marketplace and look at what the most popular free apps are. This shows you what people are doing on their mobile devices. You can gather data on what price point your App might meet the market. Secondly, look at the paid apps. By browsing through this information you can discover not only what people are doing but what they are spending their money on, and how much money they are spending.

Having a Freemium model or a free App promotional period will encourage your audience to invest their bandwidth with your App over a paid-for competitor. Make sure that the Freemium version is not so pared back with functionality to actually annoy the user – they have downloaded your App to use and it must meet their expectation of being useful.

4. Reviews Are Worth Gold

People are swayed by what everyone else is saying – if the product review is positive then it will actually take a negative engagement with your App to change their mind and alter their purchasing choice. Be proactive and request reviews and testimonials on NPS scores, Facebook reviews and Google reviews.

A consistent flow of positive reviews serves as the highest possible validation of your app’s quality and one of the highest determinants of rank.

Send push notifications requesting the audiences input and always respond to negative reviews in a professional manner addressing the issue and offering a solution.

Maintain a large volume of five-star reviews for your app, and especially its latest version. Our 2015 Consumer Survey revealed that one-third of existing customers check an app’s ratings before downloading an update. Maintain a positive rating for an easy win.

5. Catchy App Name

Stuck for a name? Don’t forget to make it to relate to your service – ‘Descriptify’ your app name like Shopify or Runkeeper. You can also use your primary keyword (meta tag) in your name to gain an immediate boost. Other naming strategies are putting an ‘-i’ at the end of the name instead of a ‘-y’ or ‘-ey’. E.g. Doshii.

Dropping syllables in the name. E.g. waitrr. Putting a ‘u’ at the end of the name. E.g. me&u. Connecting two words to make a new one. E.g. TabSquare and OrderUP! or make a new name up  E.g. MVI, mobi2go.

Make sure that you do a bit of due diligence and not just a google search to ensure that the word/ term is not used elsewhere and does not mean something different in a different culture.

Global brand Fails : some of these brands should have googled

6. Each Platform Is Different – Choose To Differentiate

The Google App Marketplace (android) and the Apple App Store have two very different approaches when it comes to ASO keywords.

The optimal number of times to repeat a keyword in an app store product page is five, which will maximize the likelihood of ranking prominently for that keyword. Additional mentions have little to no effect on ASO and may even turn off potential customers if your description appears intentionally repetitive. Google scans your Apps description to extract relevant keywords. It’s best to use natural, customer facing language as the character limit is so vast.

The Apple App Store has a 100-character keyword field. With this in mind, it’s important to use all of the allotted characters and carefully research your keywords to maximize your organic traffic. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for.

7. Describe Yourself Best With No Ambiguity

Use the first three lines of your description to immediately grab your reader’s attention. Given the ever-growing number of apps in the marketplace it is best to use direct language that will avoid confusion. Make their decision easy by immediately communicating what the App does and why they should use it. Your description should be viewed as a call-to-action for potential customers.

8. Be Your Own Icon

Getting noticed really fast on your users device is all down to the recognisability of your icon. Note that the Apple App Store and Google Play marketplace vary in their approach to, and rendering of App icons. Both stores have preset standards for the ideal size, geometry, and colour scheme of app icons, designed to match the rest of the OS. The App icon should be a distilled version of your brand. It is very important that you research your competitors icons and ensure that your icon cannot be easily confused with their icon and then their App.

9. Screenshots Can Sell Your Product

While having no influence on marketplace App rankings, the screenshots, imagery and videos do drive downloads so it is good practice to put considerable effort into ensuring that the branding, sizing and content of the images relays to the viewer your Apps best features, key elements and recent enhancements.

You can upload up to 5 images (best to go traditional portrait screenshots) but only 3 will show in your gallery on-load screen. The Google Play marketplace allows video currently.

10. UX Trumps Bells And Whistles

The more useful the App the more the user will be likely to invest time and energy working out exactly what value it is to them. By making the User Experience (UX) the most significant priority the App design will lead to increasing the amount of time your App is used. Even if you extend the functionality beyond what is expected if the User cannot easily navigate they will abandon and not come back.

11. Backlink Your App EVERYWHERE

Having good search engine optimisation (seo) means that it’s easier to get found and less money needs to be spent on advertising to get your App found. By building a robust backlinking strategy your App will appear to a wider audience and appeal to more users. If you affiliate with other partners request a place on their website to display your logo and hyperlink it back to you or your App. As a member of a industry group you can build a backlink there and also start your own Wiki page

12. Update Frequently But Limit Big Changes

Engage customers within your app (such as a note prompted at login, a push notification, or an update link prominently displayed in the main navigation) notifying them of the new update and what improvements they have to look forward to. Mobile customers are looking for Apps that are constantly improving, with regular updates based on customer feedback. Apps that are frequently updated are seen, by both the App store and the customer, to be of a higher value and more customer-centric.

Listen to your customers and give notice of what changes are coming – even having a published App roadmap with estimated release dates will count towards bringing your customers information with context.

Apps are a very competitive market and if poor UX or design are affecting you now it may be best to consider a redesign and go back to the drawing board and adopt best App Store Optimisation practices from the beginning to extend the reach and scale of your App.

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

Learn which Apps can bring your venue more revenue with Doshii – Sign Up For Free Today

Resy Makes More Reservations Than Ever

Resy and Doshii Are Making The Art Of Reservations and POS Integrations Simple

The Resy platform has provided venues globally with more than 200 million guests reserving a place at venues’ tables. The platform includes a powerful CRM system when connected via Doshii to the venues point of sale system (POS). This unseen connection is able to provide near real-time insights into valuable customer behaviours, extended revenue opportunities, and how the guest rates your establishment.

Resy offers a standard seamless import of existing guest book and reservation data. Using the customisable guest messaging and confirmation SMS, the venues’ brand will always be recognised. During their visit, staff will be able to keep an eye on their visitors by connecting item-level POS data with your guests’ profile.

But How To Get Found?

Map Resy POS API

 

Active in more than 200+ cities globally with more than four thousand venues subscribing, Resy uses an extensive demand network to bring customers to restaurants.

An American Express Company 

Resy was recently acquired by American Express. Dining one of the top spending categories for AMEX cardholders and there are over 2 million enquiries into the AMEX concierge service each day for restaurant reservations. Resy and American Express are now partnering to bring more of those cardholders to Resy restaurants globally.

The platform also offers integrations with Resy.com (over 10M users), Google, Instagram and Facebook. These platforms integrate seamlessly with Resy, facilitating restaurant booking directly into their platforms.

Booking, Waitlist, Reservations SMS Confirmation And More

Not only does Resy bring new and existing customers into your venue but the platform has extended functionality to maintain your entire table management from an iPad. Drilling down with server sections, status updates and having an easy-to-use floorplan editor makes floor staff happy and efficient.

iPad Resy OS Seating Plan Doshii

The Resy App also allows for 2-way SMS (outside of automated confirmation texts) resulting in more efficiencies for the venue in communicating with the guest and quicker response time. Guest profiles which make it easy for guests to change/cancel their booking and protip texts mean guests can even text venues when they’re running late. This keeps no-shows to a minimum.

77% of reservations are confirmed or cancelled just with a text.

Fill cancellations automatically, with the notify automated waitlist, this is a great tool to establish how in-demand your venue is and which guests want a spot.

Automated Waitlist – Notify

Proprietary to Resy and a feature that has a direct impact on revenue generations is Notify. Guests can add their preference in terms of a window of time and party size if what they want isn’t available. If another guest cancels within that window of time, they are automatically notified of availability and the table can be instantly rebooked. No more worrying about filling cancelled reservations or wondering about your demand.

High Tech With A High Touch

By adding the Resy Widget code onto the venues’ website all reservations can be tracked from all sources – think that Tuesday promotion is bringing in big trade when actually there’s a weekly event happening around the corner? Resy eliminates the analytics guesswork by providing trackable web-based booking information on the business intelligence home page.

 

Customers Write Their Own Bio

Customers tell venues about themselves – by creating their own bio the venue is able to gain insights on the guests’ preferences and whether a special celebration is being planned. Also, venues can reward regular guests as VIP’s by exclusive access to tables they prefer.

Time To Leave At Their Own Speed

As Resy offers PCI compliant credit card handling, ResyPay is able to take payments to the next level of convenience – guests can view, pay and split a bill in one tap. Using the Doshii platform this transaction happens in real-time. Using Resy, venues are able to instantly aggregate all of their transaction and performance data in one place. Resy provides at-a-glance information right up to trend-analysis and KPI analysis.

What Do They Really Think

Only Resy has the technology to tie feedback to a guest name, their wait time, their table number, their server, their bill and items ordered. The venue is able to solicit private, 100% customisable feedback from the guest and then layer these guest experiences with like ratings and reviews from platforms like Facebook, and TripAdvisor.

Resy Surveys builds a direct connection with guests at scale, and collects meaningful, useful, and actionable feedback.

The Single Source Of Truth

By connecting the Resy OS platform to the venues’ POS via Doshii the venue benefits by being able to see the true value of transactions in real-time with no need for costly additional software development. Using the Doshii platform the seamless streaming of data is instant and secure.

Resy helps the best restaurants be their best.

Connect with Resy today.

View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii

A Brief History of POS

Did you know the first cash register made in 1879 did not have a cash drawer? Yes sirree, this device was solely designed to keep track of the value and number of transactions – as to combat tally shortfalls by light-fingered staff from the cash box. The first machine was entirely mechanical and was dubbed: “Ritty’s Incorruptible Cashier”.  

In 1884 James Ritty sold the patent (granted the previous year). Later John Henry Patterson bought this patent and company and renamed the business as the National Cash Register Company – today we know this enterprise as NCR and it is the global pioneer of the Point Of Sale (POS) industry.

The first cash register was invented by James Ritty following the American Civil War. He was the owner of a saloon in Ohio, and wanted to stop employees from pilfering his profits. He invented the Ritty Model I in 1879 after seeing a tool that counted the revolutions of the propeller on a steamship. With the help of John Ritty, his brother, he patented it in 1883.

With the cash register becoming the single source of truth for the business owners, staff and customer business boomed in the early twentieth century. Cash registers got bigger and more ornate and were a treasured piece of equipment set on the shopkeepers’ countertop.

Adding A Bell To The POS Alerted The Store Manager To Money Being Added To A Cash Box Next To The Register Machine

NCR employee Charles F. Kettering Kettering invented the electric cash register in 1906, which made ringing up sales physically much easier for sales clerks.

During his five years at NCR, from 1904 to 1909, Kettering secured 23 patents for NCR. He attributed his success to a good amount of luck but added, “I notice the harder I work, the luckier I get.”

The NCR corporation also went on to invent the magnetic credit card strip and self check-out machines and refined the initial patent of the cash register to include a drawer to hold money and a paper roll for receipts. 

By the fifties, the retail industry exploded and business was booming as manufacturing increased post-second war. As a result, every well-respected business updated their Point of purchase machine to a modern model – that was electric and used liquid crystal display (LCD) screens, buttons replaced keys, credit card magnetic stripes, and thermal printing was popular options.

Doshii NCR POS

By the 1970s technology companies like IBM had identified retail and payments as an industry ready to adapt to their electronic cash register which is recognisable as a modern POS solution today.

The cash register now went from a glorified calculator with a drawer, to a powerful device that enabled large retail outlets to track sales, minimise register errors, collect inventory data and provide better service at the counter. In 1979 the bar code became widely used to be read by the scanner at goods receiving and checkouts to increment, decrease, price, track or replace stock. Software became sophisticated and by 1981 the first restaurant-specific POS was released. 

Fun Fact: A packet of Wrigleys Juicy Fruit chewing gum was the first item to be bar code scanned

Doshii API Barcode QR Code

In the mid-1980s touch screen was unveiled for the hospitality industry.

A decade later the operating system for POS was Microsoft Windows platform and later the Microsoft Opos retail platform was released. This is the API which connected many POS terminals with the retailers Point of Sale solution.

The First API Connected POS to Merchant Payments

OPOS, full name OLE for Retail POS, a platform-specific implementation of UnifiedPOS, is a point of sale device standard for Microsoft Windows operating systems that was initiated by Microsoft, NCR, Epson, and Fujitsu-ICL and is managed by the Association for Retail Technology Standards. The OPOS API was first published in January 1996. The standard uses component object model and, because of that, all languages that support COM controls (i.e. Visual C++, Visual Basic, and C#) can be used to write applications.

The OPOS standard specifies two levels for an OPOS control, the control object which presents an abstract hardware interface to a family of devices such as receipt printer and the service object which handles the interface between the control object and the actual physical device such as a specific model of the receipt printer. This division of functionality provides a way for the application development to write to an abstract hardware interface while allowing the application to work with a variety of different hardware. The only requirement is that a hardware vendor supplies an OPOS compatible service object with their particular hardware offering.

Typically a manufacturer of point of sale terminals will provide along with a terminal operating system an OPOS control object package with a software utility that is used to configure OPOS settings. Such a utility will specify the settings for an OPOS control object and indicate the service object to be used with a particular OPOS profile. When the point of sale application starts up, it loads the OPOS control object and the OPOS control object, in turn, loads the service object specified by the current OPOS profile. The Windows Registry is typically used as the persistent store for device settings. The hardware device manufacturer will normally provide a utility for device-specific settings used by the service object.

In 2010 the iPad became a popular mobile device to feature in stores and restaurants and the software to run the preferred POS solution relies on connectivity to remain in the cloud. Transactions occur in real-time and payments can be taken at the table or away from the counter.

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Since 2016 POS has become the centre of an omnichannel platform that can connect and integrate with a number of useful Apps and management tools for venues to customise their customers experience and manage their staff, inventory, reputation, loyalty programs, pricing and analytics. 

Doshii Omni-channel POS

Observation: With the world becoming less dependent of coins and notes and most transactions now occurring via debit, credit cards or mobile wallets the cash register may no longer require a cash drawer at all in the near future.

With Doshii venues are able to connect to what matters to them most. Seamlessly processing bookings, orders, payments, gift cards and providing analytics from their point of sale system.

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5 Signs Your Venue Should Invest in Technology

If you aren’t in touch with the changing landscape of technology in the modern hospitality world, chances are you’re losing opportunities to your competition. Doshii is listing the issues (with corresponding solutions) you might be facing if you haven’t stepped onto the road of digital transformation yet.

If these issues keep appearing at your venue then these are the 5 signs your venue should invest in technology to improve business quickly.

As patrons are becoming increasingly tech-savvy, hospitality technologies remain the new frontier for venues, bars and restaurants.

Doshii API Connecting Good Service Apps

1. Your venue isn’t known for providing the best guest experiences

If your venue is not providing a seamless guest experience you may not be getting much return patronage. If all a visitor finds is barriers at their cost (time, money and effort) then they will not be coming back, nor recommending you to their friends and family. Being able to make a reservation, order, pay and leave a helpful review from their mobile device may seem like having less person-to-person contact with the customer, but going mobile has been proven to free up staff to provide better service to the guest.

Being able to order In-venue also allows the guest to view the dishes, eliminate ingredients they may not like, apply dietary preferences like vegan or vegetarian and provide feedback directly from their table. Venues can also pair wines to dishes or upsell, cross-sell and promote a dish via this technology directly to their device. When it’s time to depart, guests can split the bill, pay and thank the server on the way out for providing a frictionless, uninterrupted visit. 

Doshii In-venue ordering App

2. You struggle with everyday operational issues – Every. Day.

Hospitality technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.

Venue management and staff have to deal with multiple issues almost daily, including reservations management, inventory management, table management, staff rosters, front office, point of sale system reconciliation with delivery services, customer loyalty programs, marketing campaigns, back-of-house analytics, and much more. As a result of these complexities, many venues have started adopting digital innovations in order to ensure smoother operational functions.

With the help of digital services, cloud-based web-platforms and Apps, venues are able to put into place a solution that leads to better efficiencies within the enterprise and can especially identify opportunities for streamlining, cross-selling and optimising to maximize revenues. 

Technology also helps employees handle all facets of hospitality supervision, including reservation status updates, queuing, and dispensing services. Thanks to digitalization, venue management can easily see real-time data on their bookings, billing and with advances in technology can more easily run food and beverage operations, improve business performance with insightful reporting, and increase overall efficiency and guest satisfaction.

Get Found with a hospitality App

3. Your venue isn’t able to attract a wider audience

Travellers, these days, are using technology to look and book their next trip, entertainment and meal at local venues, pubs, restaurants and hotels. As per Global Digital Travel Sales by eMarketer, “In 2018 digital travel sales worldwide increased by 10.4% to reach $694.41 billion”.

By being easily found and maintaining a steady stream of reservations and enquiries you will be able to grow your guest list with targeted promotions and marketing campaigns. There are many tools that are able to capture your guests’ email addresses and mobile numbers putting you directly in contact with them. There are Apps which can capture traffic when the potential guest is within a certain distance of your venue. Your CRM system will be able to let you know when a guest event is coming up – like a birthday and your venue could invite them in with a proposition or an offer such as a free drink or bonus dessert.

Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.

Reservation API Doshii

4. You’re not able to drive a significant amount of direct bookings

No longer is a sign on the street and an “Open” sign on the door enough to bring in guests – most guests now read up to 5 reviews of a restaurant before placing the reservation. Using reservation platforms that flow directly to your point of sale system will help you be able to ascertain exactly where the bulk of your revenue source is derived from. 

Having accurate information on your google business listing like venue address, opening times and a direct website URL will help customers find you and make a booking. Reservation platforms like Resi and Frolo can also be utilised to bring more guests to your venue. Social media is a useful tool to reach those audiences which might not have heard of you and the targeting can be very specific and localised.

Using data and analytics tools venues can enhance guest satisfaction by providing a seamless experience. Additionally, these programs have also helped venues closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.

5. You’re not able to maintain a positive online reputation

Being able to refute negative reviews and limit reputation damage is important as you don’t want to become known as “that” venue with “that” incident. Going viral for the wrong reason can be devastating to a venue. Having a procedure in place to monitor and react to negative comments, reviews or complaints quickly and efficiently is a cornerstone to being able to provide good customer service and reduce damage to your venues hard-earned reputation. Customer loyalty programs like Beam Wallet are able to quickly collect and report customer experiences directly to you once a customer has paid. Hospitality venues live and die by reviews and social proof so managing your reputation online is imperative to gaining future business.

Investing in an online reputation management tool is useful for every hospitality business. An efficient rating index tool will take available rating sources from across the web and use an algorithm to aggregate them, thereby providing a dependable and impartial score.

 

Take your venue from hidden gem to high demand.

All these issues have a solution via the Doshii App Marketplace, by connecting directly to your venues POS you will be able to improve your operational flow and make better decisions based on real-time data. Doshii provides hospitality venues with a wealth of Apps that can assist with reservations, bookings, staff rosters, payments, menu management, in-venue ordering, delivery services, loyalty programs, marketing campaigns, inventory management and analytics. 

Learn which Apps can bring you more with Doshii

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View The Doshii App Marketplace Here

Get into contact today and get connected with Doshii