Hospitality can bank on Doshii success

Doshii is helping hospitality venues revolutionise their operating systems is generating big interest of its own after being added to the Commonwealth Bank’s venture scaling business ,x15ventures,.

As the fifth venture to join the x15 stable, Doshii is a unique middleware cloud platform for the hospitality sector, helping thousands of venues cut through the app chaos and blitz the surge in mobile ordering brought about by the coronavirus pandemic.

Proud partner, Commonwealth Bank
Proud partner, Commonwealth Bank

Designed specifically for the hospitality industry, Doshii integrates venues’ multitude of food ordering, business management, data and customer loyalty program apps and point of sale (POS) functions into a single system.

Doshii CEO Justin O’Donnell explained that the ‘one-stop-shop’ seamlessly syncs all the information and apps required to efficiently run, oversee and grow restaurant, café and bar businesses.

“During last year’s COVID-19 restrictions there was much commentary about people having Zoom meeting overload, but ask anyone who works in hospitality and they’ll tell you that app overload is an ongoing headache,” O’Donnell said.

“Doshii allows you to access all the apps you need from your POS terminal, with real-time updating, so you always have the information you need without messing around with a mishmash of different systems.

“The feedback from our clients is Doshii reduces labour, improves efficiency and accuracy, and allows them to focus on what they’re actually good at – be it making and serving burgers or mixing cocktails – without distraction or delay.

“Customer service and satisfaction is improved, which generates return business and glowing reviews and ratings.”


Justin O’Donnell
Doshii CEO, Justin O’Donnell

x15ventures Managing Director, Toby Norton-Smith, said Doshii was an exciting digital platform with a strong business proposition backed by leading technology.

“When we launched x15ventures last year, our mission was to bring new solutions to market that empower customers as never before and Doshii allows us to do just that. 

“Doshii will allow hospitality businesses to streamline and digitise multiple, cumbersome tasks that have, for many of our customers, been done manually until now,” Mr Norton-Smith said.

Mr O’Donnell said COVID-19 lockdown saw an astronomical 220% spike in food ordering and delivery throughout Australia, with 95% of customers paying via credit card or another form of mobile payment.

“As restrictions have eased, uptake of in-venue digital ordering and delivery continues to rise; Doshii allows businesses to harness this opportunity by allowing them to focus on what they do best – deliver great food, drink and service to all their customers,” he said.

Mr O’Donnell said being chosen by the Commonwealth Bank to be its fifth business acquisition under its venture scaling business was a huge endorsement of Doshii’s offering to the hospitality and small business industry.

“It’s great validation to the industry that we have gained the faith and financial backing of Australia’s leading bank, which sees Doshii as the market leader in this space to help streamline, digitise and improve hospitality businesses.” 

Doshii welcomes venues with Square

Square for restaurants POS Doshii API

Doshii is excited to welcome Square to its ecosystem of connected Point of Sale (POS) systems across Australia. The connection enables any venue with Square POS to connect to the growing range of e-commerce applications available via Doshii App Marketplace to help operate and run their digital business.

Helping more venues connect

Doshii CEO and Founder, Sean O’Meara explains, “With the current COVID-19 environment venues are having to adapt and connect specifically with a range of ordering Applications (Apps) to run and drive digital sales to their business. Directly from Square POS, sellers can enable Doshii and gain access to the growing list of ordering and delivery Apps”

Connect today, Connect for FREE.

As part of the partnership, venues can access Doshii for free for the next six months (until October this year) and connect multiple Apps directly to their venues’ POS. Doshii connects to a range of ordering Applications such as Deliveroo, Mr Yum, OrderUp!, Mobi2Go, me&u , FROLO and WebPOS, through to reservation platforms including Resy and OpenTable.

Doshii GM, Greg Williams explains “Our goal is simple – we want to provide venues with the one platform to manage and maintain all of their digital e-commerce applications to reduce labour costs and drive revenue in a sustainable manner”

Venues can get connected immediately today.

More ordering & delivery options for Australian sellers

A number of venues have signed up to Doshii directly from their Square POS with Todd Gawn, owner of The Bearded Jaffle in Ascot Vale providing some insights:

“I wish all our Apps were on Doshii connected to our Square POS. No more copying over orders from multiple different tablets to our POS means there’s no room for error, orders automatically appear on the POS – instantly! As soon as we view the order it prints to the printers – 100’s of orders means lots of time re-entering orders, from multiple tablets. We are saving 2 minutes on each order coming through, freeing up lots of time and making service flow so much better!”

I wish all our Apps were on Doshii connected to our Square POS

Bearded Jaffle use Doshii to connect Square
Bearded Jaffle use Doshii to connect Square

Doshii essentially removed an entire process for us on every order – meaning we can focus on service and speed up our preparation time. It’s only the first few days, but we couldn’t be happier with Doshii if we tried!”

More resources & support

Square has announced support for businesses during this time, including waiving software subscription fees and offering additional business assistance through their dedicated resource hub.

It’s Doshii’s view that on the other side of COVID-19, merchants and their customers’ willingness to adopt in-venue and out-of-venue digital technology will sky rocket. The Square and Doshii connector, opens the door for even more Australian venues to quickly and easily find, evaluate and manage connected Ordering App solutions for both out-of-venue and in-venue (when it starts again) ordering.

More ordering & delivery options for Australian sellers

“We are excited to partner with Doshii to provide Square sellers with additional options for ordering and delivery, especially during this time,” said Square Australia’s Business Development Lead Colin Birney. “This is an integration we know our hospitality businesses will appreciate, enabling them to use one simple system for all their ordering and payment needs, eliminating the hassle of juggling multiple apps and potentially missing sales.”

Venues using Square POS and want to connect with Doshii can find “Doshii” in the Square marketplace , or simply select ‘Square’ when getting started via our website.

For assistance, get in touch with Doshii directly at


How do I activate Doshii with Square?

What is the cost?

  • As of April, Doshii is waiving all Standard and Premium subscription fees to assist venues digitising during COVID-19, until October 2020.
  • Doshii has a Free plan offering for venues to connect one App for free on its basic plan. Doshii also offers more advanced, Premium and Enterprise starting from $49.90 per location per month. See:
  • Square has simple pricing, charging one flat fee for transactions, with no long term contracts. Square also offers a 30 day free trial for their dedicated Restaurants POS software to help businesses get started.

What’s the catch?

  • There’s no catch – Doshii may charge Apps a nominal amount to connect to specific locations.

What’s the benefit to me?

  • Using Doshii’s Digital Menu Management features available within the Doshii Dashboard, venues can manage their menus across all of their Doshii connected Ordering and Delivery Apps, giving power back to the venue to save time in managing pricing, naming, images etc…

Are my images from Square available in Doshii?

  • Yes, if you have images attached to your menu in Square these will be automatically synchronised and appear within the Doshii Digital Menu management platform where you can also manage specific images of food and beverage across each of the connected Apps.

Where do App Orders show up in Square?

  • Orders will automatically pop-up on your Square POS, and be available in your Active Orders list. You can choose ‘View New’ to view the order and choose from a range of options – all available in the Orders section of your Square POS.

Do I need to manually set order wait times?

  • If your Ordering App supports this (most do) you configure the setting in your Ordering App.

Can I change the Order Status?

  • Yes. The Order status can be changed per order by navigating to the Orders section of your Square POS. New Orders are automatically marked as ‘new’ and you can then toggle the order to ‘Mark as in Progress’ and ‘Mark as Picked Up’

Who do we contact?

When Is The Right Time To Start Thinking About Reservations Online?

It’s a Friday night and you’re looking ahead at your venue’s upcoming reservations. Some people emailed in, you’ve already had a few walk-ins and plenty called up last minute, and there’s that one couple that booked through an app you’ve never even heard of. Managing your reservations usually runs smoothly, but there’s always that one lost table or a booking claiming that they requested a few more seats. So, why do you need an online reservation system? You’ve survived so far and a change to your POS and website is more hassle than it’s worth, right? Not if you have the correct tools and know how to use them. Here’s a few reasons why moving your reservations online could save you more time and money.

Get organised

In short, handling your reservations online helps you to track and organize your customers. With an online booking system you can funnel customer booking paths from social media, website traffic, directory sites, and review sites – all to the same place. Give yourself a holistic view, with no more lost bookings or overbooked nights.

Receive bookings while you sleep

Customers don’t work to a schedule. They search for venues at all times of the day and night. Online systems will take bookings outside business hours, and unlike email submission forms, will respond and confirm the booking instantly. This lets your customers book when they’re most excited and emotionally committed – resulting in less no shows.

Add even more value

An inherent part of booking online is your customers providing an email address for confirmation. Most businesses won’t capitalise on this, as entering and maintaining a database is labour intensive and costly. But, by using an online booking system, you will automatically generate a database of already engaged users or warm-leads – providing more worth than hassle.

Get on the front foot

The transition from traditional business services to online services is well and truly here. With mobile browsing leading the pack, customers are expecting more and more from venues. As new hospitality venues open with fully digital capabilities, older venues are left behind with out-of-date functionality. Moving your initial point of contact online will give customers a place where they are used to booking and paying for services.

‘This all sounds great, but moving online is just too hard.’

While other industries have made the leap to online, hospitality has lagged behind, seemingly due to the complexity of installing new systems. We’ve all been presented with digital solutions: iPads, website booking forms, dedicated apps; but they never integrate into our current systems with enough ease. Enter Doshii. The Doshii API facilitates a broad range of functionality, so that no venue ever has to miss out on the latest technology again. It’s been specifically designed to provide seamless integration into any POS, whether cloud or legacy. Built on the cloud, the SSL-secure API provides two-way communication between the POS and any app integrated with Doshii. So there’s no more excuse to not move your reservations online


In hospitality, there are three magic words that get thrown around a lot. No, not I love you (although we do hear that from customers every so often). Point of Sale is what everyone’s talking about in the hospitality industry. And for good reason. An online POS is one of your best resources. Think of it like having your own team of specialists working behind the scenes, ensuring everything’s working the way it’s supposed to. If you want to become or remain a leader in the hospitality industry, you need an online POS system, stat. Here’s why:

1. Know your best sellers

If you’re a restaurant, café or hotel with lots of employees, you’ll know how hard it is to keep track of them at all times. Online POS systems make it easy for you to track how each team member is going, based on the revenue they bring into your store, their attendance, the sales targets they hit and the number of bills they process. This won’t just make it easier for you to highlight problem areas. It will also make it simple for you to reward best sellers, and even automatically offer incentives for high sales. Workforce management software like Tanda and Deputy can make staff management even more effective.

2. Love your customers

Online POS systems means better CRM. Email receipts directly to your customers and keep
them up to date with sales and specials by sending regular e-newsletters. You can also track
what they want to buy and offer them points for every sale. Or why not introduce a loyalty
program by offering discounts to your loyal clientele. Check out Impact Data and MyGuestList
as great ways to boost your loyalty offerings.

3. Data in a click

Put away the logbooks. With Online POS systems you can easily find out where you stand in your business, all within a few clicks. All your transactions will be captured by your POS software, which means you can simply discover how much you sold in a day, week, month or even a year. You can also find out your sales based on area or category, whichever is important to you.

4. Technology at your fingertips

Through the open API of POS systems, you can connect all sorts of different apps and technology platforms – accounting, ordering, rostering loyalty, e-commerce and loyalty– directly into your POS. The new challenge – for both apps and POS – is how to avoid spending all their time building these connections. Enter Doshii. Your go-to platform that connects to a range of POS and apps. Doshii helps Cloud POS get access to more apps faster, and helps Legacy POS use an open API so they can give their customers access to the same technology partners that a Cloud POS can. Simple!

Doshii and Menulog partner to integrate thousands of Australian hospitality venues at point-of-sale

Doshii and Omnivore sign global agreement

Doshii and Omnivore sign global agreement to unlock innovative integration for apps & payments in hospitality and retail Point of Sale (POS)

Melbourne-based hospitality and retail POS API startup Doshii has signed a global agreement with Omnivore in a bid to pave the way for hospitality and retail apps to connect with traditional and cloud-based point-of-sale (POS) terminals in a more streamlined manner.

With the integration of both APIs expected to be live in the coming months, brick and mortar venues will soon be able to connect to a standard API and connect a multitude of apps to their POS, including order ahead, reservations, loyalty and payments.

Doshii General Manager David Engel said the agreement is a fantastic outcome for Doshii’s app and POS partners.

“Through the Omnivore integration, our app partners have the ability to connect directly to two of the largest POS systems in the world, NCR and Micros, thus allowing them access to the largest market in the world: the U.S.

“Meanwhile, the merchants of our POS partners will get access to best-of-breed hospitality and retail apps through the Omnivore Marketplace. It’s a win for everyone in the Doshii ecosystem,” said David.

Doshii is a hospitality and retail POS API platform that connects the latest apps and payments products to a venue’s POS through a single integration.

By providing a single integration point into many third party applications, Doshii lets restaurants and retailers take a low-risk approach to testing out new technologies for payments/pay at table services, online ordering, reservations and loyalty.  

In January this year, Doshii received seed investment from the Westpac-backed venture fund Reinventure.

Omnivore CEO and Co-Founder Mike Wior said the partnership between Doshii and Omnivore “creates a symbiotic relationship that extends the reach of Omnivore’s unique open platform API to places it’s never been before,”

“Joining forces with Doshii allows Omnivore to access an expanded marketplace of opportunities and provides both sides with a competitive advantage in an increasingly crowded global restaurant landscape,” he said.

Omnivore, which has been in market in the U.S. since 2014, has had huge success across both the U.S. and Europe.

Since launching to the marketplace last year, Doshii has successfully integrated with three major point-of-sale merchants including Impos, H&L and Starrtec and is in the process of integrating with SwiftPOS, Mezapp and Wisdom POS.

Doshii will now focus its growth on the APAC, including China and India, as well as developing its API further to enable additional app services such as rostering, inventory management, accounting and others.

Both companies will now work together to facilitate connections to POS and apps on a global scale ranging from leading online restaurant delivery, reservation and mobile ordering services, to membership/loyalty, payments and anonymised data.

The agreement between Doshii and Omnivore will allow both companies to focus on integrations with apps and POS within their respective regions, while providing a superior level of integration and development support.

Reinventure backs Doshii to streamline the Retailer and Hospitality Operator experience

Doshii’s middleware API platform enables retail and hospitality Apps to directly connect to Point of Sale (POS).

Melbourne, Australia, January 2017 – Melbourne-based Doshii has raised seed financing from Reinventure Fund to accelerate its growth as the only Australian middleware API connecting a marketplace of retail and hospitality apps directly with POS companies.

Doshii is a middleware (API) platform that connects apps and payments devices to Point of Sale (POS) terminals. Through Doshii merchants can seamlessly access third party applications required to run their business, including payments/pay at table devices, order-ahead, reservations, loyalty, rostering, accounting, and analytics as Doshii continues to build out the platform.

Increasingly, financial services are being seamlessly embedded into consumer and SME experiences, a trend that has been called the ‘Uber experience’. However, while consumers of many hospitality and retail apps are getting the Uber passenger experience, retailers and hospitality venues are left with increasing complexity and clutter as they input orders and payments into multiple systems across multiple devices – far from the Uber driver experience.

‘It simply isn’t viable for the enormous number of Apps in market to integrate with hundreds of POS companies on the other side – Doshii solves this problem,’ says Doshii’s GM of Australia, David Engel.

With its seamless integration of retail and hospitality apps with their preferred POS and payments terminals, Doshii represents the new frontier of financial services, delivering the Uber driver experience for these neglected venue operators. Doshii will also revenue share with POS companies that are connected to its platform whilst also reducing the on-going costs for POS companies of integrating with multiple different apps or payment products.

Doshii was founded by entrepreneur Sean O’Meara, CEO of Impos, one of Australia’s largest POS vendors in the hospitality sector. ‘We could see that there was going to be a spike in Apps and payments wanting to connect to POS. Both Apps, payments and POS all have the same issue, which is the time and cost to integrate and then the on-going cost to maintain each integration. This is expensive, complex and a big opportunity cost when a company’s IT team could be spending their time actually making their product better for customers. It’s a clear win for POS and Apps to have one API platform for integration’ says O’Meara.

Through its partnerships with Impos and a range of other large Australian POS, including H&L, SwiftPOS and Starrtec, Doshii is able to integrate its app network into over 4800 venues with potential annual transaction volume in excess of $8.5bn and growing as more POS integrate to Doshii. Doshii is in market with some of Australia’s premier hospitality and retail apps, including Mobi2Go, Nestle, SureFire, Tanda, Collect Loyalty and most recently ANZ BladePay.

Further, with the New Payments Platform (NPP) set for release later this year, Doshii users will benefit by being able to pass rich order data from all channels through the POS to the payments terminal.

The Reinventure investment will cement Doshii’s independence, with Simon Cant and Jamie Pride being appointed to the board and will fund sales growth and further product development.

Doshii’s year in review

As we come to the end of 2016, it’s always good to sit back and reflect on the year. And for Doshii, what an amazing year it’s been.  We went from being a cool idea, developed out of our investor’s office (kitchen, really), to a fully-fledged, independent business.

Our reception in the Australian marketplace could not have been better – whether we’re talking to POS, apps or venues, they are all crying out for someone like Doshii to simplify their lives:  venues are desperate to have a simplified way to getting all of their systems to talk to each other; POS need to integrate with best of breed apps; and apps want to integrate with POS, but with over 100 POS in the Australian market, that task is mission-impossible.  In other words, to the question, is there a product – market fit, we can answer with a resounding: Yes!

There have been many, many highlights, some significant, some silly (see photo of our office pet below), but all have contributed to turning Doshii from a cool product into a real business.  

Connoshii, our office pet

In particular, a few stand out:

  • Recently processing our 100,000th order; we are now processing thousands of orders each and every day for Australian consumers & restaurants
  • Facilitating the launch of the ANZ Blade Pay Pilot – an awesome sign of how Doshii can help banks create a truly innovative merchant payment solution
  • More than doubling the size of our POS network since we launched
  • Moving into our new home at York Butter Factory – amazing to be around such innovative, inspiring people
  • Launching with the KitKat pop up store, which uses Doshii to create a seamless customer experience
  • Moving to our ‘future-state’ architecture – so we can scale as large and as fast as the market demands.

With all that in the rear-view mirror, 2017 is shaping up to be a massive year for us – we aim to work with more banks, integrate with the global food delivery players taking Australia by storm, and build a POS network that will allow every restaurant in Australia to enjoy the benefits of being Doshii-integrated.   
All of these achievements have been made possible by our amazing team and investors.  Their support and hard work have been superb.  And of course to our customers, current and future, we thank you for your support.  We look forward to working with you all to deliver our promise of ‘Connected Hospitality and Retail’ for years to come.

Why we created Doshii

Everywhere you look these days, industries are being disrupted by software.  As the famous tech investor Marc Andreessen says ‘Software is eating the world’.  As the image below demonstrates, no industry is safe from the risk of disruption.


The Point of Sale (POS) industry is no different.  Of the 100 or so POS providers in Australia, nearly half of them are what are called ‘Cloud POS’.  Cloud POS, as opposed to the traditional ‘Legacy POS’, have three distinct characteristics – the don’t require a local server (think central computer in the back office, running software that your systems have to connect to); they have open APIs (think of a an open pipe that other apps can connect to to pass data back and forth); and they run on tablets, instead of big, customised computers.  Legacy POS still play an important role in the industry and are a better choice for many kinds of merchants – still, for an industry that was really built on selling hardware, this is a big change.  It wouldn’t be an exaggeration to say that ‘software is eating the POS industry.’’

For merchants, this is an exciting development, and opens up a world of opportunities.  Generally, it’s cheaper – cloud POS can be purchased and run at a fraction of the cost of legacy POS.  Further, it opens up a whole new world of technology, because through the open API (the data pipe), you can connect all sorts of different apps and technology platforms – ordering, accounting, rostering, loyalty, e-commerce – directly into your POS.

With the dozens of new apps that POS can connect to, the new challenge – for both apps and POS – is how to avoid spending all their time building these connections, so they can still focus on building the best features for their customers.  This is the reason that Doshii was created.  We have built a platform that connects to a range of POS and Apps, so that they only have to integrate into us, and automatically get access to all the Apps and POS on our network.  We help Cloud POS get access to more apps faster, and we help Legacy POS use an open API so they can give their customers access to the same technology partners that a Cloud POS can.

So for apps that are integrated into Doshii – Mobi2Go, Smartordering, Ensemble – they can focus on delivering the best ordering, payment and loyalty platform for their customers, knowing that Doshii will take care of the (frankly boring) POS-integration side of things.  And for merchants on Doshii-certified POS like Impos, H&L and Starrtec, it means that you will be able to choose from a broad range of different apps to help run your business, in the knowledge that they will all work together to make sure that the whole is greater than the sum of the parts.

Ultimately, the success of merchants relies on their ability to get closer to the customer, understand their needs and deliver their goods or services the best way they can.  Through the Collect – Doshii partnership, we aim to do our small part to make this success that much easier to achieve.

New platform helps apps integrate with POS systems

A Melbourne-based startup aims to create a marketplace of apps that will work with a wide range of point-of-sale systems.


The number of apps targeting the retail and hospitality sector is growing exponentially. From cloud-based accounting packages to reservations or online delivery services, these apps lend a valuable helping hand to many small business owners.

However, the problem until now has been that these apps has been that they simply don’t integrate with the hundreds of different point-of-sales (POS) systems currently in the market.

It’s a problem a Melbourne-based startup called Doshii is looking to solve by creating a set of application programming interfaces (APIs) that make it easy for developers to create apps that work with hundreds of POS systems, while POS system vendors can easily integrate their systems with hundreds of apps.

In the process, the company is hoping to make life easier for small business owners by creating a marketplace of apps that work with a wide range of POS systems.

“The problem that we’re solving is that if you go into a café, there’s about five different pieces of hardware that you need to run the restaurant. There’s the point of sale, which is really the heart of the restaurant,” Doshii general manager David Engel told BIT.

“Then if they have Menulog they have a printer that those orders come through; if they have Deliveroo there’s a tablet where those orders come through; if they have reservations there’s a laptop for that; and if they have loyalty they might have a barcode for that.

“And the problem is that they have all of this hardware, none of them really talk to each other or the point of sale.

“So the idea behind all of those pieces of hardware is to look at where the data is flowing, and to put it back into the point of sale so you have a single point of reconciliation, you have real-time communication between the venue’s apps, and you get a much easier to manage experience.”

According to Engel, while better integration would benefit POS vendors, app developers and small business owners, the complexity of the challenge has until now prevented it from happening.

“Within Australia, there’s about 100 different point-of-sale providers, and there are about 70 apps across loyalty, reservations, accounting, ordering, delivery, and inventory management. They all have a strategy of interacting with each other,” he said.

“All the apps want to integrate into POS and the POS systems want to integrate with all the apps, but if you do the math, if there’s 100 providers, it’s impossible for a single app to integrate with all 100 of them.

“So the reason they like Doshii and the reason we exist is because an app can plug into us once, and then we integrate with all of those different POS providers through a single integration, and likewise a POS provider can integrate with lots of apps through a single integration.”

App marketplace

The platform currently works with Impos, Starrtec and H&L POS systems, with more companies expected to support the platform over the coming months.

The eventual plan for Doshii, once enough apps and POS suppliers come on-board, is to create a single online marketplace where small businesses to find apps and online services that will integrate with their POS system.

“What we’re building is a marketplace, and there will be an interface, but because we’re so young we haven’t built that yet. But a venue will say ‘I want to integrate with a delivery app’ and find one that works with their POS in the marketplace. The API is the means, and the marketplace is the ends,” Engel said.

Engel gives the example of a delivery app automatically feeding orders into a Doshii-compatible POS system, while retrieving information from the point of sale back into the app in real-time.

“What happens is an order comes in from an app, through our API to the point of sale. So if I’m a restaurant, that order then follows the usual order flow. It might go through to the kitchen if it’s a food order or to the barista if it’s a coffee order.

“What the app gets back is real-time updates from the menu. So for food ordering apps, menus currently need to be uploaded or emailed through, but they’re not updated in real time.

“What Doshii allows is if a menu item like pumpkin soup is no longer available, I can say ‘no longer available’ in the point of sale and that gets updated in the app in real time. Or if I increase the price of pumpkin soup from $8 to $10 on my POS, again it gets automatically updated in the app in real time.”

A start-up spinout

One of the things that sets Doshii apart from many other Australian companies in the fintech space was that it was spun out from an existing company, rather than being started from scratch.

The technology was developed over 12 months by a POS vendor called Impos, before being spun out as a separate company at its launch three months ago.

“Doshii was originally conceived by Impos – which is one of our shareholders – as a way of building an API for PayPal,” Engel said.

“After that, they realised this was something that would be needed not just for a specific POS, but that all POS [systems] would need it. There’s a growing number of apps in the market, none of them really effectively talk to point of sale.

“Even if you integrated with one app, because many of these apps are startups, you could find yourself doing months of integration only to find that app goes out of business. You’ve done all that work and have nothing to show for it.

“What they decided to do was to create a middleware layer that can be responsible for signing up all of the apps, doing that integration and taking the risk of that app not being around in six or 12 months.”

Given the obvious need in the marketplace, Impos decided to spin out the technology as a separate company to allow it to be used by products across a range of POS vendors.

“It’s to solve a real-world problem that they had. That’s why we got investment from another POS company called H&L, and the whole point of Doshii is we’re POS agnostic. We don’t favour any POS,” Engel said.

“The whole success of Doshii depends on us building a community with all the POS companies so we can say to the app developers: ‘We work with all these companies, there’s really no point in going to them individually. You can just go through Doshii to build a connection to all of them’.”

The major advantage of the corporate spinout model, according to Engel, is that it has allowed the company to focus on going directly to market knowing their idea has been validated already, without needing to build a minimum viable product first.

“The whole concept of Doshii was started from a real-world problem. So there wasn’t a question where we’d build a basic [minimum viable product] to see if this was a problem – we knew there was a product-market fit,” he said.

“So from that perspective, where fortunate that the POS that we speak with and apps that we speak with understand why we exist and the problems that we solve. So we haven’t had the growing pains that many startups have… and we’ve had a fairly steady trajectory in building out our product.”

Developers looking to create apps for the platform can find out more information about the API on the company’s website.

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